StoryBrand and digital marketing expert, J.J. Peterson, shares how to build a compelling story around your brand that reflects your firm well.
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is the Legal Tech Advisor at Lawyerist, where he assists the Lawyerist community in understanding and selecting appropriate technologies for their practices. He also writes product reviews and develops legal technology content helpful to lawyers and law firms. Zack is focused on helping Modern Lawyers find and create solutions to help assist their clients more effectively.
Dr. J.J. Peterson
Dr. J.J. Peterson serves as Chief of Teaching and Facilitation of StoryBrand, as well as co-host for chart-topping podcast Building a StoryBrand with Donald Miller. J.J. is an expert communicator and brand strategist, leading a business that drives leaders to eliminate confusion, connect with customers and grow business — a method that has been trusted by more than 10,000 organizations including Intel, Pantene and Berkshire Hathaway.
Last updated June 28th, 2022