Episode Notes

StoryBrand and digital marketing expert, J.J. Peterson, shares how to build a compelling story around your brand that reflects your firm well.
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Your Hosts

Stephanie Everett

Stephanie Everett is the Chief Growth Officer and Lead Business Coach of Lawyerist. She is the co-author of the bestselling book The Small Firm Roadmap Revisited and co-host of the weekly Lawyerist Podcast.

Zack Glaser

Zack is the Legal Tech Advisor at Lawyerist where he helps lawyers and legal professionals navigate the ever-evolving landscape of legal technology. A trusted coach, podcast host, and writer, Zack creates practical, insightful content on software, products, and legal tech trends. Known for his problem-solving mindset, Zack works closely with both clients and internal teams to identify the right tools and strategies for modern law practices. He also develops product reviews and educational resources designed to help lawyers make smarter technology decisions and better serve their clients.

Featured Guests

Dr. J.J. Peterson

Dr. J.J. Peterson serves as Chief of Teaching and Facilitation of StoryBrand, as well as co-host for chart-topping podcast Building a StoryBrand with Donald Miller. J.J. is an expert communicator and brand strategist, leading a business that drives leaders to eliminate confusion, connect with customers and grow business — a method that has been trusted by more than 10,000 organizations including Intel, Pantene and Berkshire Hathaway.

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Last updated June 28th, 2022