Here’s why cost-cutting measures aren’t catching on with firms: many clients care more about the size of the discount than the size of the bill. Plus, how do you know whether the money you are spending on online marketing is getting the results it should?
Dan Weeks’s Lawyer Marketing Score is a tool for assessing the relative effectiveness of your online marketing by comparing it to other law firm websites. Currently, Weeks’s tool is limited to personal injury lawyers in certain cities. In today’s podcast, he talks about what goes into the score and shares free tools you can use to figure out how your own website performs relative to your competition.
Why Cost-Cutting isn’t Catching On
Okay, that’s not fair. Flat fees are gaining in popularity. But at 3 Geeks and a Law Blog, Casey Flaherty argues that clients don’t seem to be clamoring for change. What they are clamoring for is discounts — apparently even if the cost winds up being greater than it would be if they hired a less-expensive firm with a smaller discount.
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