In this episode with powerlifting badass Shannon Montgomery, we talk about the differences between building a business around a brand versus building a brand around your business. We also talk about social media influencing and how to create a niche doing something you love.
Shannon Montgomery is an intellectual property and small business lawyer who works primarily with health and fitness professionals, doing what she likes to call getting their businesses “legally fit.” Her goal is to help other people improve their lives by helping them build their dream businesses.
One book Shannon thinks everyone should read is The Art of Racing in the Rain by Garth Stein.
Download Shannon’s Legally Fit Business Audit here.
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