Organize Your Social Media Accounts

One of the difficulties about social media is separating professional marketing from your personal life updates. There is a big difference between showcasing your personality through social media marketing, and posting updates about your dog farting (talk about immature). Some bleed-through is ok, but not to that extent.

Create separate friend lists

Being the ignoramus that I am, I had no idea you could create different friends lists in Facebook. If you have decided to befriend your boss on Facebook, now is a good time to create two separate lists—personal friends and work contacts.

Of course, you could just take the high road and refrain from ever posting pictures of yourself wasted. In other words, keep your posts relatively tame, and it does matter who sees them.

That aside, I still think it makes sense to have two separate lists. For example, once or twice a week, I post links to my Lawyerist posts on my Facebook page. I am fairly certain that, except for professional contacts, my friends are not very interested in social media marketing.

Twitter will also allow you to create two distinct lists, so that you can separate feeds from your friends, versus feeds from professional contacts.

Use different social media accounts

For the most part, I decided to keep Facebook for personal stuff, and Twitter account for business purposes. Occasionally, as a I noted above, I will promote things on both. For the most part, however, I try and avoid business-y posts on Facebook.

This approach, however, assumes that you can be equally successful doing business marketing on either Facebook or Twitter. It is easy for me, because professional contacts find me on Twitter, whereas mostly people from high school find me on Facebook.

How you organize your accounts is up to you, but make sure that you are reaching the right audiences with your content.


  1. Avatar Tim Baran says:

    I follow the latter, tempering what I say and removing all privacy settings on Facebook, Twitter or whatever online social networking site I happen to be on.

    I do this because there is no guarantee that privacy settings will remain intact as Facebook’s betrayal time after time have shown. And reserving Facebook or any other platform for personal relationships only is easier said than done, especially if you’re an entrepreneur.

    But I do this mostly because maintaining a meaningfully vibrant and engaging social media presence is already so consuming that trying to figure out who sees what and remembering to tag them accordingly is simply impossible.


  2. Avatar Randall R. says:

    @ Tim – I can see plenty of reasons for your approach. If, however, you want to talk about the latest Transformers movie, do you just refrain from doing so?

  3. Avatar Tim Baran says:

    @ Randall – Ha! I hear ya. I’ve found that tempering my discourse doesn’t have to mean omitting my thumbs up on the movie, Inception, weighing in (respectfully) on the latest social injustice, or sharing a funny video. In fact, showcasing a bit of personality enhances relationship building – even with clients.

  4. Avatar Randall R. says:

    @ Tim – I completely agree about showcasing personality…my only concern is when you cross that unclear boundary of showing personality versus showing too much personality by making bold statements on the latest social injustice, political views, etc.

    • Sam Glover Sam G. says:

      I’m with Tim. I behave as if all my social networks are public. (Besides, the whole point of Twitter is lost if you protect your updates.) Potential clients and referral sources want to see that you have a personality. Just don’t alienate them with extreme political views. Or poop jokes.

Leave a Reply