Creating your firm’s website is an important element of your marketing campaign. The good news is that you do not need to be a programmer to create a nice looking website that gets the job done. The better news is that, depending on what software you use to create your website, you may be able to easily create a website optimized for mobile viewing.
Do you need a website designed for mobile devices?
It is unlikely your web-based marketing will fail if you do not have a mobile website. That said, depending on how much time and energy you put into your online marketing, it can be worth the cost.
For example, many smartphone users are increasingly using their smartphone to surf the web. If you have created a blog for your law firm, and post to it frequently, users may be reading your blog posts on their smart phone. For marketing purposes, you want your site to be easily accessible to your audience.
Google Analytics easily allows you to find out how people are viewing your website. If a decent percentage of visitors are viewing your site on a mobile device, creating a mobile site might be worth the price.
How you can optimize your site for mobile viewing
Many lawyers use WordPress to create their website/blog. Thankfully, there is a plugin that allows for easy optimization for mobile viewing. The plugin works fairly well, as long as the site you are viewing was created through WordPress.
If you want to take the next step, mofuse helps create a website that is optimized for mobile devices. Mofuse is not free, and can get fairly costly depending on what plan you choose. For small and solo firms, it is probably not worth the money, unless you have a high traffic blog that cannot be optimized via a free plug in.
For bigger firms that have massive marketing budgets, it could be worth it, depending on the purpose of having a mobile site, and depending on the audience.