Please see my comment on this post. — Ed.
LexisNexis has released the results of its recent Attorney Research Selection Survey by The Research Intelligence Group (TRIG), and provides some interesting information on the outcomes of consumers’ online legal searches.
The evidence is pretty clear: Consumers aren’t just searching for legal information and attorneys out of random curiosity. The majority of them are highly motivated to find a lawyer and hire one right away. It’s crucial for law firms seeking to grow their business to appreciate this reality and develop online marketing programs that increase their visibility in front of prospective clients who are searching for information and help on the Web.
Fully 57% of online searchers hired a lawyer after searching for one online. This confirms what we have known for a while: people aren’t using the Yellow Pages for their lawyer searches anymore. Granted, most of my clients come from networking and referrals anyway, but when deciding where to invest marketing resources, it’s pretty clear that nixing print media and focusing on one’s online presence is the way to go.
(photo: Shutterstock: 17484)