At the LawLytics blog, The Slippery Slope, Dan Jaffe wrote a really excellent, detailed analysis of “innovative” business models built around repackaging lawyers and legal services like commodities. He uses Avvo Advisor as an example in his post, but Jaffe’s analysis applies just as well to many of the legal startups trying to innovate in the “legal space.”
Putting lawyer advertising next to advertising for DIY legal kits is a bad idea for the public and for lawyers because of the subconscious association. To the layman, it appears that lawyers and DIY solutions are competing. It appears that they are different paths to the same solution.
You know what, though? Just read the whole article. It’s long, which is why I only just now read it, but it is worth a read.