If you are in denial about social media, there is no time like the present to get a grip on reality. Social media is not going away anytime soon and it can be a great way to market yourself and your firm.
Is Facebook new? No. Are there more blogs than ever? Yes. But that does not mean it is too late. Make your New Years resolution right now: start a social media campaign.
Usage is still increasing
Think Facebook peaked at 100 million users? Think again. It has now passed a half-billion users and is still growing. As Facebook continues to change the way your profile is displayed, it seems as though people share more information via Facebook.
As noted here, over 1.5 million pieces of news are shared on Facebook daily. I try and post a couple of my Lawyerist posts on Facebook every week. Sure, some people tune them out. But lots of people do not. It is a great way to reach a different audience.
It is not too late
Check out this list of Minnesota’s top 25 legal blogs. More than one have only been around for a couple of months. Why are they listed? Because they have good content. Some of the blogs post daily, others post a couple times a month. Again, the key is that they produce good content. Think of it like sports: if you put a good product on the field, the fans will show up.
Ideally, you can start a legal blog in a new areas of law. If that is not an option, try a different spin than other firms. Yes, you can write about the same thing from a different perspective. In some ways, that can even be more ideal, as you can easily cross-promote and quickly build a following.
Give it a shot. You might even like it.