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Lawyerist Media Launches Redesigned Website to Better Help Small Firm Lawyers

Lawyerist Launches Redesigned Website

There’s a new look for Lawyerist. On July 6th, Lawyerist Media launched a completely redesigned version of its popular website, lawyerist.com. In addition to its new look, lawyerist.com offers expanded resources to shepherd lawyers along their healthy firm journey. It also includes new comprehensive guides that pinpoint significant areas of business development, regardless of where firms are on the journey.  

Lawyerist has guided hundreds of small law firms toward a healthier business through free content, resources, and in-depth products and services reviews. With its newly designed and relaunched website, Lawyerist Media continues to position lawyerist.com as the to-go resource for solo and small firm lawyers.  

Doubling Down on Building Healthy Law Firms

The idea of helping law firms build a healthy business is more than just a slogan at Lawyerist. Stephanie Everett, CEO, explains:

“We’re tired of seeing law firm owners suffer because of the broken, traditional law firm model. Our team is on a mission to help lawyers build something different—a business that is client-centered, designed around healthy teams using efficient systems, and is ultimately more profitable. We know lawyers can have what they set out to create—a firm that allows them to spend time with their families, impact their communities, and build for their future.”

The new “Healthy Law Firm” hub lays a clear path for lawyers working toward healthier law firms.

Walk through each step of Lawyerist’s healthy business model, including:


Teaching Law Firm Owners How to Build and Grow Their Business

For years, lawyers have visited Lawyerist Media’s site to learn practical advice to build and grow their business. Lawyerist’s new Complete Guide series will make it even easier for lawyers to find the information they need to begin their healthy firm journey. 

Each guide provides an overview of essential business concepts and easy-to-understand guidance to apply to their business. Everett explains, “We know law school doesn’t teach lawyers how to run a business. These guides will help lawyers understand key business concepts and how they apply to their business.” 

Nine new guides have launched, with plans for more to follow in the future.

Initially, lawyers can access Lawyerist’s Complete Guides to:


The new Complete Guide Series is under Resources at lawyeristbackup.kinsta.cloud. In addition, lawyers can access long-favored tools, including The Small Firm Roadmap book, the Lawyerist Podcast, and the Small Firm ScorecardTM

Lawyers can also turn to Lawyerist Media to find the latest industry, community, and company news in the relaunched News Articles section. And, those who miss the Lawyerist blog will be happy to see it make its comeback.

Lawyerist Media Connects Law Firm Owners With Tools Needed to Run Their Business 

Lawyers ready to build and grow a business know they can’t do it alone. Business owners rely on the right tools and services to help them effectively run their firms. Unfortunately, researching and choosing the right solutions can feel like a second job. So, Lawyerist does the work for you.

Lawyerist Media will continue to ease that burden and make the process easier for law firm owners with an updated Product Reviews section. In this area, firm owners can learn what to look for when choosing products, discover the features that could help them most, and select the best tools for how the lawyer wants to work. 

Software and service providers are now broken down into three easy-to-understand categories:


The Product and Services Reviews section of the website then takes a deeper look at each of the top providers, with detailed service descriptions, editorial reviews, and demo videos. lawyeristbackup.kinsta.cloud is the perfect place for lawyers to start when they are ready to purchase new software and engage a new service provider for their firm.

Lawyerist Announces Best Law Firm Websites 2022

Every year, the Lawyerist team searches for the top ten Best Law Firm websites. We scour the internet on our own, ask for suggestions from our community, and connect with our partners for submissions. And, every year, we get increasingly sophisticated entrants—2022 was no different.

As usual, we got more entrants than one person could reasonably review. So, as usual, it took our whole team to determine who was the best. Believe us—this is not easy. But, in true Lawyerist fashion, we have a tried-and-tested process we follow.

Although we keep the specifics of our rubric to ourselves, we can say a bit about our process. Initially, we looked at technical aspects of the site, like load speed, accessibility,  and server-side optimization. Then, we looked at things like Search Engine Optimization, content marketing, and on-page navigability. Finally, we looked at aesthetics, personality, and how well the site does what it sets out to do.

How the 2022 Competition Went 

Although this competition could not possibly consider every law firm website out there, we’re confident the entrants this year are a solid example of the current landscape of law firm websites. We saw clean content marketing, innovative productization, and thoughtful, client-centric design.

To be sure, the top-ten decision was not an easy one. Many sites that were left out had some stand-out aspects. All of them took a lot of effort to create, and each entrant deserves recognition. In the end, we like to see firms actively thinking about their sites and planning how they can use them to better their firm and client experience.

About the 2022 Winners

Although it took some time, ultimately, ten entrants stood out above the rest of the competition. There were many commonalities among them—as there should be with the ones who get the fundamentals right. However, there was also a tremendous amount of innovation and personality. 

Although cats are always popular on the internet, we saw eye-catching photos of dogs, beautiful landscapes highlighting the law firm location, and color pallets that really popped. We found bots that walked us through what to expect, tools we could use to do it ourselves, and blog content that could rival some textbooks. In short, we saw a focus on user experience. None of the top ten are simply a billboard passively saying, “contact us if you want.”

Check out this year’s winners using the link below. We’re confident you can get some inspiration for your own site. There, we go into more detail about what we saw in the competition, what we liked, and what trends we think need to just stop.

Best Law Firm Websites 2022

Title Card for Best Law Firm Websites 2022

8 Best Practices for Lawyer Website Design

If your law firm website content does not engage and convert, then your website is a waste of time and money — even if you have a great website design. To ensure your website copy makes a positive impact on your audience, put the following best practices to use- they’re the top recommendations in lawyer website design. 

Format Your Content for Easy Scanning

According to the Nielsen Norman Group — a leading user experience consulting group — 79% of people do not actually read content online. Instead, they scan and pick up words and phrases as they go. Accordingly, Nielsen Norman suggests formatting your content to make it as easy as possible for visitors to scan your site, while also conveying the information you believe is most valuable. Some of the best ways to format for scannability include:

  • Writing engaging headlines and subheads
  • Using bulleted lists
  • Highlighting key words or phrases (e.g., using bold, different color text, hyperlinks)
  • Using succinct language
  • Incorporating graphics to break up heavy blocks of text
  • Diversifying content through use of images, infographics and video

Follow the Inverted Pyramid Writing Style

Also according to Nielsen Norman research, users prefer to first read a summary or conclusion before diving into the body of a web page. Avoid writing introductory paragraphs that are full fluff. Instead, introduce your conclusion at the outset, then provide supporting information that entices your website visitor to read (scan) further.

Write to Your Audience, Not to the Search Engines

Optimizing your content for search engines is important, but you need make smart choices when it comes to how you optimize your site. Google no longer rewards repetitive use of overly optimized phrases (e.g., Chicago Personal Injury Lawyer), and people don’t like to read it, either.

You can succeed, however, if you focus on your audience. When you write, write to your prospective clients, not search engines. Craft each page around a single idea or concept. If you write thoroughly and smartly about that topic, the keywords will flow naturally and the search engines will follow.

Think about Your Mobile Audience

According to comScore’s 2019 U.S. Mobile App Report, mobile users now account for 60% of all online traffic. This means you need to put mobile users’ needs to work when writing your content. Keep two things in mind for lawyer website design:

  • Mobile users are impatient. They want to quickly find the information they are seeking. Let them know they have found the right resource immediately upon landing on your site. Write engaging headlines that grab their attention. Follow those headlines with short, succinct sentences and paragraphs. Avoid filler content. Do not use overt marketing phrases in your law firm website design or content.
  • Mobile screens are small. There is very little room on a mobile screen when compared to desktop monitors. Nielsen Norman recommends prioritizing content in a way that helps mobile viewers find what they want without having to wade through unnecessary text. Determine what your most important message is and then make sure you deliver that information first.

Answer Your Prospective Clients’ Questions

Think broadly when you refine your lawyer website design strategy. Content matters, too.  When you write your website copy, address your prospective clients’ concerns. If you answer their most pressing questions, your website will convert those prospects into clients.

Tell Your Readers What to Do Next

One item that all great law firm websites have in common is a clear call to action — telling the reader what his or her next step is. Do not leave it up to your readers to decide what they should do once they land on your website. Explicitly state what you want them to do, and then make it easy for them to do it.

Two More Content Best Practices for Lawyers

While the above best practices apply to all websites, here are two recommendations geared specifically to lawyers seeking to write their own website content:

  • Stop using legalese. Your law firm website design and your site are a marketing tool meant to attract prospective clients. It will not succeed if you use legal terms of art or write in the same way you would write a legal brief. One way to help you focus on marketing writing instead of legal writing is to pretend you are talking with a good friend. This will make your content more conversational and engaging. It will also keep your content at a more accessible grade level. This is important, as Jakob Nielsen of the Nielsen Norman Group estimates that 30% of Internet users have low literacy. (You can check the grade level of your content through the Spelling & Grammar feature of your preferred word processing program.) Another way to keep your content free of jargon is to write in plain English. This particular style of writing is extremely precise and persuasive, but takes some practice to do it properly. Here’s a list of 39 rules to get you started down the path of writing in plain English.
  • Remember your ethical obligations. As mentioned above, your website is a marketing tool. As such, it should comply with rules regarding ethics in advertising. Don’t make promises about representation or results. Don’t be misleading in any way. Provide disclaimers where necessary to make it clear you are not providing individual legal counsel with your general legal marketing copy. Also state that any contacts from your website do not automatically create an attorney-client relationship. Finally, write honestly. As one lawyer stated during a conversation about online marketing and lawyer ethics, “If you wouldn’t feel comfortable being questioned about your posts in a deposition, you shouldn’t put it there.”

Put these best practices to work when writing (or rewriting) your website content, and you can create better website copy that engages your audience and encourages prospective clients to act. Above all, keep in mind the one central theme running through each of these practices: write as clearly as possible for your audience. Your site will be better for it.

Need support with your marketing? When you join Lawyerist Lab, you get access to a marketing coach to help you with your campaigns! Click here to set up a call to learn more.

7 Examples of Mobile Calls to Action for Attorney Websites

https://www.youtube.com/watch?v=VhyG_5kNTac&feature=youtu.be&list=PLtFJu5URBISmTDaVOF3l-cQl08f2qUMr_

More people than ever before are browsing law firm websites primarily through mobile devices rather than desktop computers or laptops. In fact, just recently, the number of mobile-only browsers exceeded desktop-only browsers for the first time. That trend is likely to persist as time goes on.

Ever since the proliferation of smartphones truly took off about nine or ten years ago, marketers have had to shift their tactics to adjust to a boom in mobile browsing.

A call to action (CTA) is an essential part of any marketing strategy, especially when it comes to creating high-impact landing pages. It’s important to understand, however, that the actions users are likely to take from a mobile device tend to be a little different from those they take when browsing via desktop.

To that end, the following are just a few examples of CTA tactics you might consider implementing as part of your law firm’s digital marketing efforts:

Click to call. If you want to encourage people to call your law firm, add a “simple phone” button. All users need to do is click on the phone, and it will either automatically dial the listed number or automatically input the number into the phone and prompt them
to hit the “call” button.

Schedule a consultation. Sometimes a client just needs to talk through their issue. In this case, the fastest route to converting them is coordinating a phone call. These CTAs often link to a page that connects with the firm’s calendar so they can choose the best time.

Contact forms. Mobile contact forms work in much the same way as standard desktop contact forms—only they’re formatted and simplified for mobile screens. This usually means they have fewer fields to fill in and are sized specifically for mobile devices.

Click for more information. Many lawyers realize that it takes their clients a while to decide to hire them, so want their users to read the information on their site to establish expertise. Asking the user to “read more” about the attorney’s bio, or specific blog posts will help to encourage the potential client to move through the site, read that additional information, and establish credibility.

Variety of methods. Maybe your firm has a few client personas that have different needs. In this case, you should offer a variety of ways to get in touch such as phone, schedule a consultation, and possibly a contact form.

Best Practices for Mobile Calls to Action

Regardless of the CTA tools and methods you use, there are specific strategies that can help you maximize the traffic that comes to your site. Here are some tips to keep in mind:

Be clear and concise with your messaging. The space limitations on mobile devices make it important that you be as clear and concise as possible with how you phrase your CTA. “Call us” or “send us an email,” for example, will make it clear what will happen once users click the button.

Make the buttons or links big. CTAs should always be the largest link or button on the page. This will make them stand out right away to viewers, reducing the frustration that would otherwise arise if a person had to hunt all over for a way to take a specific action. It can also help to make the buttons or links a glaringly obvious color.

Place CTAs in sensible locations. Again, you want your CTAs to be seen. By placing them in a place where people are likely to scan with their eyes, you can ensure greater visibility and improve conversion rates.

As you build out or work to improve your law firm’s website, don’t forget to factor in how mobile users will view and interact with your pages and content.