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Omnizant Builds Accessible Websites to Meaningfully Connect with Clients

The internet belongs to everyone, but not everyone enjoys equal access. Web accessibility is a hot topic these days, and for good reason. Over 1 in 4 American adults live with a disability. That’s 61 million Americans living with a mobility, hearing, vision, cognition, or self-care disability. While the ADA has helped those Americans when they’re traveling from place to place or running daily errands, a whopping 98% of the world’s top one million websites don’t offer full accessibility or compliance. That doesn’t even include websites for local businesses, let alone websites in the legal space. 

If your law firm’s website isn’t accessible, not only are you excluding a large population from using your site, you’re also excluding a large population of potential clients. Omnizant can help your firm build meaningfully accessible websites.

What is Accessibility? 

Accessibility is the practice of making your website usable by as many people as possible. Many times, people use the shorthand of “ADA website compliance.” Traditionally, most people think about accessibility as something for those with disabilities only, but accessibility also benefits other groups. For example, those using mobile devices (talk-to-text anyone?), those with slow network connections, or those who are experiencing a situational disability, like only being able to use one hand when carrying a child or having their hands full. 

Web or digital accessibility means that everyone—regardless of ability—can perceive, understand, navigate, and interact with information on the internet. It helps provide an equal experience for those with disabilities or impairments, which means a better experience for everyone. 

Why You Want an Accessible Website for Your Firm 

While having an accessible website for your law firm means increasing your potential client base, it can also reflect who you are as a firm. An accessible website can be an extension of your firm’s values. You want to be inclusive and have your website POUR—be perceivable, operable, understandable, and robust. Building an accessible website means building a great website. When your site POURs, every user benefits. 

Keeping an ADA Compliant Website

Having an accessible site means having a website that is compliant with federal, state, and international laws. For example, the ADA and state laws in California and Colorado all require digital accessibility. Outside of the US, Canada’s Human Rights Act, the European Union Web Accessibility Directive and European Accessibility Act all promote digital accessibility. You don’t have to just follow regulations to build an accessible website. You can follow accessibility principles using W3C or with the Web Content Accessibility Guidelines.

Easier Maintenance

Another benefit to having an accessible website is that they are often less costly to maintain. Accessible websites typically use cleaner code, which leads to faster load times, fewer errors, and improved search engine results for your site. Having a more streamlined code for your website means maintenance will be more straightforward. Your site can still be dynamic as needed, leading to  fewer chances of your site crashing and a better user experience for everyone.

Examples of Accessibility

While it’s easier to build an accessible website from scratch rather than trying to retrofit an already built site, there are some easy ways you can make your website more accessible:

  • Alternative Text – All your images should include an equivalent alternative text to provide information for the  visually impaired or those who turn off images.
  • Clear, Concise Content – Having clear content laid out logically expands your audience and improves the on-page experience for everyone. This is beneficial for users with cognitive impairments and pretty much everyone else. 
  • Text to Speech (TTS) – Providing an option to have users listen to text, rather than read, is helpful for those with visual impairments, second-language learners who have better listening comprehension, or for multi-taskers. Screen readers are a common example of TTS.
  • Closed Captioning – Often seen as optional, closed captioning is mandatory if you want to create accessible content. Closed captioning is not only useful for those with hearing impairments, but for those who don’t speak the native language of the video.This allows you to reach viewers in a wider variety of environments. For example, ads with captions have an increased video view time of 12%. More importantly, 80% of users react negatively when videos play sound when it’s unexpected. 

Other examples of website accessibility include having good color contrast on your site; having large links, buttons, and controls; and keyboard only navigation. If all of this sounds overwhelming, don’t worry. Many ways of increasing accessibility on websites are intuitive, and something you don’t have to do alone.

How Omnizant can Help

Omnizant is a legal marketing agency focused on developing websites that are fully compliant with WCAG Guidelines, and what people would call ADA website compliance. Your fully compliant website can be built from the ground up, or your current site can be audited to identify areas where accessibility  can be improved. This remediation process and work happens behind the scenes in your site’s code, so the overall aesthetics of your website won’t be affected. 

Additionally, all of Omnizant’s websites, whether custom built or improved-upon, are fully accessible on their own. This means no browser plug-ins or accessibility overlay tools are needed. All Omnizant designers are trained in best practices and every element of your site is evaluated and optimized for accessibility and works with assistive technologies. 

If you’re curious to see how accessible your law firm’s website currently is, Omnizant offers a free consultation or website audit. Reach out to Omnizant to learn more!

Demo Video

Victoria Sileccia, the Chief Marketing Officer at Omnizant, recently had a great discussion about accessibility with our Legal Tech Advisor, Zack Glaser. Take a look at the video below to get some immediate and actionable tips on how to build an accessible website, what POUR and other accessibility principles are, a great blog post from Omnizant on expectations and your law firm’s website, and how to ensure continued ADA and WCAG compliance. 

How to Get It

Omnizant is an award winning legal marketing agency specializing in organic SEO and building dynamic and accessible websites for law firms of all sizes and practice areas. They help attorneys propel their practice by enhancing your image, broadening your reach, and supercharging your operations.

Want to learn more about Omnizant? Check out our full review, where you can see a features list, other demo videos, and community comments. Remember that Lawyerist readers get an affinity benefit through the review page.

iLawyerMarketing Drives Client Intake with Bold SEO

Search Engine Optimization, for some, is a winner-take-all endeavor. And when you absolutely need to be at the top of the search page, you need someone who can get you there. But it’s not about just landing at the top of the page, it’s about being there for the right people. iLawyer has a strong SEO game. More importantly, though, they have a thoughtful SEO game.

Results from Thoughtful SEO

iLawyer is not going to be your cheapest option. That’s not what they do. But with years of experience in the legal marketing vertical, they know how to play the lawyer SEO game. They start every relationship with a customized internet marketing plan. Here, they look at your current marketing strategy, the strategies and results of your competitors, and design a comprehensive plan to get you to where you want to go.

In addition to creating this plan, they have monthly meetings with their clients to look over their results. With a monthly Google Analytics analysis, your office (with the help of iLawyer) can determine what works, what doesn’t, and iterate to the best marketing strategy for your firm.

Take a look at the video below to see some of the recent results iLawyer has produced.

iLawyerMarketing Demo Video

How to Get It

Ready to learn more? Check out our full review of iLawyerMarketing. There you will find community reviews, additional demos, features charts, and more. Remember that Lawyerist subscribers get additional discounts through the Affinity Benefits offered by our partners.

Google Vicinity Update Enhances Importance of Local SEO

BluShark Digital is a marketing company built for lawyers. It was born from one lawyer’s frustration with digital marketing in his own practice. Although they are full service, their specialty is in SEO—particularly local SEO. 

Why Local SEO?

Search algorithms are almost constantly adjusting. Your digital marketing partner needs to be up to date with—and even anticipate—those changes. Recently, Google released its Vicinity Update, which prioritizes proximity to the searcher. This means that even without entering a locality, Google is giving greater value to results that are near the searcher.

This is where local SEO comes into play. Optimizing your efforts to rank for clients near you increase your office’s ranking potential for those clients.  You want to do this anyway, Google now is just making it more important.

Demo Video

Check out the video below, where Zack interviews Emily, from BluShark, about the importance of local SEO.

How to Get It

What to learn more? Check out our full review of BluShark Digital, including community comments, features, FAQs, and more videos.Ready to contact BluShark directly, request a consultation from them over at BluSharkDigital.com.

Accel Drives Law Firm Visibility with Content and Social Media Management

Accel Marketing Solutions is a full-service digital marketing company focused exclusively on the legal field. They aim to build a law firm’s reputation and expertise through content marketing, social media management, and other digital means. Although they assist with all aspects of digital marketing, with Accel, content is king.

What Sets Accel Marketing Solutions Apart?

Content Marketing

Accel builds and maintains large websites by publishing consistent, regular articles for their clients. This schedule of unique, ongoing content not only contributes to the firm’s expertise, but builds their authority for SEO purposes. It not only helps you broaden your firm’s visibility, but also helps you attract your ideal client.

Yet, with this amount of content, Accel builds expertise for questions potential clients are actually asking, rather than just surface-level keywords. They answer questions like, “can I receive alimony in Georgetown”, rather than just “Austin area Divorce Attorney near me.” 

Law Firm Social Media Management

Accel also helps your firm manage the promotion of its content—not just the creation. They will build a schedule, create content, and help you post consistently to your social media platforms. This social media management means that your law firm interacts with potential clients regularly and stays on top of mind.

Video Interview

Take a look at the video below where Zack and Accel Marketing Solutions president, Elliot Stern, discuss what makes his company stand out.

How to Get It

Want to know more? Check out our full review of Accel Marketing Solutions. There, you can read community reviews, compare features, and view more demo videos.If you’d rather jump right in, get a free consultation at accelmarketingsolutions.com.

PR Agencies Can Help Promote and Protect Law Firm Brands

Like any other PR, law firm PR is about building authority and visibility for your practice. Whether you use an agency or handle it in-house, Postali’s Tamara Sykes says you need to create a solid public relations foundation and then make a plan to manage and maintain your efforts.

Previously, Tamara walked us through laying a solid foundation with a healthy website, up-to-date social media, and good branding. However, once done, your office or an agency should consistently manage your law firm PR.

Managing Law Firm PR

Setting Clear Goals and Objectives

As with most endeavors, the first step is to set clear goals and objectives. Although the larger goal—which you should definitely start with—is usually to get more clients in the door, most of us should start with the buyer’s journey. What are our ideal clients looking for, and where are they looking?

Promote and Protect your Brand

Next, your law firm will need to make a plan around these goals. Look to promote and protect your brand—yes, protect your brand. Although most of us think of PR as selling, it’s really about storytelling and connecting with our audience (i.e., your potential clients). Promoting your brand is about finding where your audience is and talking to them in that channel (or channels).

In much the same way, protecting your brand is also about connecting with your audience. It’s just focused more on making sure you’re mitigating or minimizing things that might tarnish your brand. And, yes, this means scouring Twitter, Facebook, LinkedIn, and other media outlets for mentions of your brand, your employees, or even your clients.

Consistently Execute

Lastly, law firm PR is a long game. This is why agencies or a dedicated in-house team can be so helpful. Unlike advertising, PR is not something you can simply put money into and see better results. As Tamara says in the video below, you need to be persistent and resilient. In this space, half efforts are almost as bad as no effort.

Demo Video

Take a look at the video below to hear Postali’s PR Manager, Tamara Sykes, talk to Zack about the steps their agency takes to manage law firm PR.

How to Get It

Want to learn more about how Postali’s marketing agency can help you manage your law firm PR? Check out our full review, where you can compare features, read community reviews, and see other demo videos.Alternatively, if you’re ready to dive right in and connect with Postali, get a free consultation at Postali.com.

Grow Your Firm, Not Your Expenses with GNGF Legal Marketing Academy

Law firm marketing can be confusing to navigate on your own and you likely have questions. Should you focus on search engine optimization or paid ads? Is content marketing worth the effort? What’s a good lead magnet for your ideal client? Full-service marketing agencies can help you with these questions—obviously. But, if your office doesn’t have the resources to hire a third-party marketing firm, you’ll probably want to look into legal marketing education. 

To that end, Get Noticed Get Found (GNGF) has a new, in-depth, legal marketing education offering. The Legal Marketing Academy is a resource for attorneys who are keeping their marketing in-house—and generally don’t have the budget to hire an in-house marketing professional. It’s an educational program and a community for law firm marketing. It can help you get started in your marketing journey or keep you moving forward with templates, workbooks, courses, videos, and other DIY resources. They even have weekly live sessions for members.

What is GNGF?

As a full-service marketing agency, GNGF supports lawyers in all aspects of their marketing efforts. They have been assisting the legal industry exclusively for over a decade. Although most of their efforts are focused on one-on-one, comprehensive law firm marketing,  their company culture bakes in education.

GNGF Presentation Screenshot

Law firms need clients. And, frankly, clients need law firms. Legal Marketing is about educating specific potential clients about their needs and how your firm can assist them. Essentially, it’s about connecting your firm with potential new clients.

Though, it’s not about the sheer number of potential new clients you can get. Spray-and-pray is not an effective marketing strategy—at least, not for most. Good law firm marketing gets the right people to notice you. And then, obviously, to take action when necessary.

However, this doesn’t generally happen without effort. Law firms need to understand and craft their brand, determine their ideal client, and create resources that connect the two. They may need to build social media campaigns on platforms where their clients focus their attention. And, they likely need to create a nurturing campaign to help their potential clients along their journey.

This wasn’t part of our law school education.  So, law firm marketing is usually well outside of a lawyer’s wheelhouse. Regardless, we need to do it—which may mean we have to learn it ourselves.

The Legal Marketing Academy is an online educational resource from GNGF. It has a multitude of courses and resources and a community of like-minded attorneys and law firms. It’s a way for law firms who aren’t quite ready for custom, full-service marketing to grow their firms and create a solid foundation for the future. Participating law firms will learn things like how to build and use a lead magnet and how to focus on their ideal client. In addition, all of these things can be accessed via mobile or web applications. 

GNGF has always been exceptional with its legal marketing educational materials. They speak at conferences and CLEs all over the country, and their website has a tremendous amount of DIY information already. Mark is a host of Your Law Firm is a Business, Take it to the Next Level podcast,  and they are currently on the fifth edition of their book Online Law Practice Strategies

With the Legal Marketing Academy, GNGF has taken all of this experience educating lawyers and created new content—including tutorials, workbooks, and templates. Actually, they’ve created quite a lot of new content. Since the beta launch in May of 2021, they have released new tutorials at least weekly.

These tutorials, for their part, are versatile and chock-full of information. Here, users can follow a pre-set path to get started from scratch or pick and choose topics as they see fit. The teams that create bespoke content for GNGF’s one-on-one clients also create these tutorials. Which means, Academy members will work through the same processes GNGF always works through.

As an aid to these tutorials, GNGF has included workbooks that act as specific guides for the lesson. These include helpful information for users, as well as thought-provoking questions that will move your law firm through the course sections. For example, a workbook section might encourage your firm to ask your existing clients five specific questions that will help you narrow down your brand. 

Community

In addition to all the coursework and new marketing education materials for law firms, GNGF has also built a community. Not only does each member get access to the GNGF team through the forum and specific office hours, they also get access to each other. Much like other masterminds, members can ask questions to the group and get thoughtful answers, encouragement, or even shared resources from other participants. Each law firm gets two seats with their membership. So, even though it’s DIY, you certainly don’t have to do it alone.

However, this community is broader than just the law firm participants. Since GNGF has been in the legal marketing space for over a decade, they can tap outside resources to bring in for particular situations. Specific questions about building intake systems in Clio Grow may spur a workshop or tutorial from an expert like Melanie Leonard at streamlined.legal, or Lawmatics implementation questions might warrant answers from their CEO, Matt Spiegel. 

Take a look at the video below to see Zack’s interview with GNGF’s Founder, Mark Homer. Not only do they discuss what the Legal Marketing Academy has to offer, but you also get a peek under the hood at the mobile application.

How to Get It

Ready to get started? Test drive the Legal Marketing Academy with three free lessons at GNGF, on behalf of Lawyerist. Here, you can get a sample course, download templates for your marketing campaigns, and use their interactive workbook.

Building Thoughtful Media Relationships Helps Law Firms Thrive

At first glance, your law firm’s relationship with the media may not seem very important. After all, your firm is likely trying to stay out of the news—with client confidentiality and all. Yet, free, positive marketing is generally considered good for your firm. Further, being seen as a source for news articles can quickly build your reputation as an expert in your field.

In any case, this doesn’t just happen without effort. Even if you are an expert in your field, it’s hard to get quoted if media personnel can’t find you. There are some basic steps you need to take. Still, for lawyers who can foster their media relationships, an extra area of marketing opens up beyond content marketing, SEO, and ad campaigns.

To clarify, media relations is a specific sub-section of your overall law firm public relations efforts. And, although not every firm has media relations, whether you know it or not, your firm has public relations—some firms just don’t give it any thought. Sponsoring a scholarship to the local university may be great public relations, but getting an article in the paper about the recipient is good media relations. Both of these actions build your firm’s reputation and credibility.

Media Relations in Your Law Firm

Law firm media relations does not exist in a vacuum. It fits inside of your overall marketing strategy to help your firm build its reputation and credibility in your community and your knowledge area. In the grand scheme of your marketing strategy, it is more akin to networking than anything else. It’s about building mutually beneficial relationships between your firm and specific media outlets.

Building Good Relationships

To build these relationships, your law firm should at least have a basic foundation in brand management. As Tamara Sykes, the PR Manager at Postali, says, you’ll need a website, solid branding, and up-to-date social media profiles. This helps to build trust between you and a journalist—or other media professional.

However, those foundations are really just table-stakes. They ensure a partner can find you, contact you, and learn a little about what your firm has to offer. You’ll also want to establish a history of speaking or writing about a relevant subject and show that other people are interested in what you have to say. After all, you need to bring something to this relationship.

A simple way to do this is to develop your voice and grow a following on Twitter. Tamara tells us that journalists and other media professionals are generally frequent users of this space. Not only is it easy for them to research your previous writing, but they can see what kind of following you bring to the relationship.

Of course, this isn’t the only outlet to establish credibility (or lack of credibility, if you’re certain twitter users). In the end, the medium should match your goals. If you want to land the nightly news, you might create content on YouTube. Or, if you want to write guest articles in industry magazines, you may want to write long-form content on a platform like LinkedIn.

Goals of Media Relations

Ultimately, you need to keep your marketing goals in mind. In general, having a Twitter following for snarky fashion commentary won’t land you many more immigration cases. With media relations, speaking engagements, guest blogging, or even acting as a source for an article, the goal is to build your credibility and your firm’s reputation. This can take some time and requires steady effort.

Law Firm Media Relations Professionals

Here’s where media relations professionals come in. Although it is possible to handle these relationships on your own, it is likely not a good use of your time. You see, media relations professionals bring a host of capabilities to the table. Generally, these capabilities include proactive media outreach, media inquiry management, pursuing speaking engagements, cultivating awards and ratings, and—in some cases—crisis management.

Although the ultimate goal is for you or your firm to speak directly with (or write directly for) the partner you are pursuing, this may take some time. Law firm media relations professionals know the ropes. And, there may be some courtesies or conventions your media relations professional can clue you in on. 

Getting Started with Media Relations

As Tamara Sykes says in the video below, it doesn’t happen with one phone call or the touch of a button. The process is about cultivating (hopefully) lasting relationships. So, if you want to leverage media relations in your law firm tomorrow, you’ll have to lay the groundwork today. First, if you haven’t already, determine what topic you want to build your reputation around. Then, consider what sort of publications would help you build that reputation (keep in mind where your potential new clients are likely to see you). Finally, get started creating. As you’ll learn in the video below, before you create content for someone else (or even comment on a story), you’ll likely need to create content of your own.

Take a look at the video below to see what Postali’s PR Manager, Tamara Sykes, says about building your reputation with law firm media relations.

How to Get It

Ready to make PR part of your law firm’s marketing strategy? Contact Postali. You can view some of their work, set up a free consultation, or even read a bit of their educational material. However, if you’d rather do a little more digging, head to our full review of Postali. There, you can read user comments, see a list of relevant features, and compare other providers.

Get a Handle on Law Firm PR with Postali Marketing Services

To many, public relations (PR) sounds like something only large law firms need to worry about, or maybe firms who have an image they need to repair. In reality, though, it’s something you already do at your practice—just not necessarily with intention. Postali would like to help you change that, to help you become more intentional with your law firm’s PR.

You see, you’re already speaking at events, meeting people at your social organizations, and sponsoring little league baseball teams. You may be posting about this on your social media or writing blog posts on your website. Postali will tell you that this is all PR for your law firm, and, it’s good for your practice—but you need a plan. The first step to the plan is laying your foundation.

Initial Foundation for Law Firm Public Relations

First, you can’t do anything without a basic (or, hopefully, solid) firm website. This is where you get to speak to potential clients and other members of the public on your terms. Many times, it’s the place where you will ultimately direct people to learn more about your law firm.

Second, you’ll want good branding. This means logos, letterhead, firm colors, and even (gasp!) a firm font (e.g., Matthew Butterick’s Typography for Lawyers). As far as law firm PR goes, branding is also about the tone your website, and other publications take when presenting information.

Last, you’ll need social media profiles, and they need to be updated regularly. If your last Instagram post is from two presidents ago, you might as well not have an account. You don’t need to use a platform that doesn’t fit your branding or doesn’t speak to your audience. Still, potential clients see your social posts, or—and this may be more important—they don’t.

Check out our interview with Tamara, from Postali, to learn more about how you can get started managing your law firm’s public relations.

How to Get it

Want to learn more about Postali? Check out our full review and see how their features stack up against other law firm marketing providers. Don’t forget, Lawyerist subscribers can claim an Affinity Benefit discount on  Postali’s review page.If you’re ready to connect with Postali directly, head on over to their site at www.Postali.com and get a free consultation.

Branch Out and Gain Ground with SEO and Postali

Search engine optimization, aka SEO, refers to internet marketing techniques used to increase a website’s exposure, or ranking, in search engine results. It is also the marketing initiative that many law firms struggle with the most. 

A lot of lawyers think they don’t need SEO when word-of-mouth and traditional advertising still generate leads. This kind of thinking only leads to missed opportunities. Potential law clients are searching for attorneys online more than ever, and an effective law firm SEO strategy is crucial to a firm’s success. Establishing an organic search presence through SEO can drive significant growth, helping law firms reach new clients. In short, brand development and business expansion are next to impossible without a well-considered SEO strategy. 

So how does a law firm get started in SEO? 

Details

Most attorneys may know popular keywords related to their practice, but they need to know more in today’s competitive legal market. Over 200 factors contribute to SEO success, so knowing just the popular keywords won’t cut it. The first step for SEO success is to work with a marketing partner who takes a multi-faceted approach to law firm SEO and incorporates SEO best practices into a comprehensive plan, which is just what Postali does. 

As a full-service legal marketing agency serving attorneys across the country, Postali makes SEO the cornerstone of its digital marketing efforts. They do this by working closely with their clients to create customized SEO strategies based on their practice areas, geography, and market landscape. Postali’s experience working with attorneys gives them unique insight into search behaviors specific to the legal industry, so they know what drives results. 

Postali’s SEO process is comprehensive, transparent, and drives their digital marketing efforts to maximize results. When law firms work with Postali to implement an SEO strategy, they can expect:

  • Thorough Competitive Analysis and Keyword Research
  • Strategic Content Development and Planning
  • Extensive Link Building and Outreach
  • Local SEO, Review, and Reputation Management
  • Technical SEO, Page Speed, and Site Structure Consideration
  • Video and Image Optimization
  • Fully Integrated SEO Campaigns
  • Analytics and Clear Goal Tracking

The strategies to achieve success may differ depending on your market, but SEO works for every law firm type. When you partner with Postali as your Marketing Fiduciary, they share your goals, and their SEO team works tirelessly to achieve them.

How to Get it

To learn more about Postali, SEO, and how Postali can help your law firm gain ground, visit postali.com today!

Boost Your Law Firm’s Online Exposure with PPC and Postali

PPC, or pay-per-click, is digital advertising where advertisers bid on advertising space and pay a fee for each click the ad generates. For example, if you perform a Google search for an attorney in your area, the first few results are almost always ads. This presents an instant way to increase your firm’s online exposure and reach interested, prospective clients, actively searching for a lawyer. 

But PPC can be complicated and expensive for attorneys. Recent research shows that the average cost per click is between $1-$2 dollars, with more popular keywords costing as much as $50 per click or higher. Law firms around the country are bidding on keywords, making legal keywords some of the most expensive on the internet. 

Even with that expense, PPC for law firms is very competitive. Without an effective strategy, you could be throwing money away at worst, or have a weak return on your investment at best. So how do you make PPC a worthwhile investment for your law firm? That’s where Postali can help. 

Details 

Postali is a full-service legal marketing agency serving attorneys across the country, not just as a marketing partner, but as a marketing fiduciary. As specialists who excel in the legal industry, Postali knows a thing or two about how to make ads stand out, staying on top of the latest marketing tools and trends. 

To make the most out of PPC for your law firm, Postali understands that an effective PPC strategy will depend on your firm’s needs and goals. Everyone knows that keywords containing “lawyer” or “attorney” convert, but Postali knows the nuances in legal-related searches and tests new terms to reach your audience. In criminal defense for example, terms like “charges dismissed” could expand case types at a lower cost, helping you make PPC a worthwhile investment for your firm. 

Postali’s PPC Process employs its full set of digital advertising capabilities as a full-service legal marketing agency, including:

  • Budget Analysis
  • Creative Ad Copy
  • Geo-Targeting
  • Mobile Strategy
  • Optimized Ad Scheduling
  • Detailed Tracking & Analysis
  • And more!

Postali will work directly with you to develop a customized and comprehensive approach to identify your key objectives and produce the highest possible return on your investment. 

How to Get It

To learn more about Postali, PPC, and how Postali can help boost your law firm’s visibility, visit postali.com today!

Take Your Firm to the Next Level

Hiring an outside marketing company can help take your law firm to the next level, but it’s important to not just hire any company.  You want to hire a company that can help you expand your business and enhance your brand, a company that cares about your firm’s growth and well-being as much as you do. In short, you want to work with a marketing partner, not just a marketing company. You want to work with a marketing partner that takes its commitment to its clients as seriously as you do, which is exactly what you’ll find with Postali

Details

Postali prides itself on always providing marketing services and advice that is in the best interests of your firm. Postali works exclusively with attorneys and law firms. This means they not only have the in-depth industry-specific knowledge required to excel in law firm marketing, but they also understand the deep commitment and critical work attorneys do for their clients, which is why they hold themselves to the same fiduciary standard of care with their marketing services. Postali is more than just a marketing partner for your firm, they’re a Marketing Fiduciary®.

The tenets of being a Marketing Fiduciary are held and practiced by all Postali employees, who pledge to:

  • Never be paid a commission to sell you a product or recommend a service;
  • Always act in good faith and with candor;
  • Fully investigate possible decisions and potential impacts to your firm;
  • Provide appropriate care, attention, and consideration as guardians of your law firm’s professional reputation;
  • Act in complete fairness, loyalty, and fidelity in its dealings with you;
  • Prudently advise, administer, and advance the financial interests of your firm;
  • Be proactive in disclosing any conflicts of interest that may impact your business; and
  • Not accept any referral fees or compensation contingent upon the purchase or sale of a marketing product or service without written disclosure.

Their tenants, combined with their top-notch marketing services, ranging from web design, search engine optimization, pay-per-click, and direct mail, make Postali a Marketing Fiduciary that can truly take your firm to the next level of excellence. 

How to Get It

To learn more about Postali, what it means to be a Marketing Fiduciary, or how Postali can help your firm grow, visit Postali.com today!

Free WordPress Websites with Mockingbird Marketing

2020 has been a strange time. Everyone has been experiencing the new normal in different ways, but through it all, a sense of community has been growing. Even while we’re sheltered in place, there are stories of people helping each other through these difficult times. Mockingbird Marketing is no different. To help struggling solo and small firm attorneys through the Coronavirus crisis, Mockingbird Marketing is offering Echo, their entry-level WordPress website, free through the end of the year with no commitment at all. 

This means a free WordPress site and associated hosting, backups, upgrades, and technical maintenance for the rest of 2020.

Details 

Echo was created as a solution for solo and small firm attorneys needing a fast, dynamic, and professional WordPress website at a reasonable price. If you need a new website because your current one is outdated, or you’re pivoting your practice area due to current events, FrEcho (Free Echo) can help you with those changes while giving you a modern, polished, and highly-functional website for your practice.

FrEcho is a well-coded and easy-to-use template website so you can start converting online visitors into clients. FrEcho comes with page templates, schema markups, and a simple interface that makes adding new pages and content a breeze for you and your firm. If you’re worried about FrEcho sites all looking the same, don’t. The modularity makes FrEcho websites more like Legos than cookie cutter. 

Once that FrEcho website is made, it’s yours. All of the content, data, and your URL is completely owned by you, and not Mockingbird. And since it’s built on WordPress, you can have any web designer work on your site whenever you’d like. If you’re looking to give your website a facelift, now is a great time with Mockingbird and FrEcho. 

How to Get it

To get started with FrEcho, you’ll just need to make a $1 credit card payment that will go towards your Jan 2021 invoice if you decide to stay on with Mockingbird in the new year. To learn more about Echo, FrEcho, and to see some example websites, Mockingbird.Marketing/Free-Echo/ today!

Maximize Referrals with Spotlight Branding e-Newsletters

For many solo and small firm attorneys, word-of-mouth referrals is how you get a lot of your business. But getting most of your business from referrals is not the same as maximizing your referrals. You’re probably missing out on referrals you should be getting because people either forget about you or don’t remember how your firm can help. An easy way to stay top of mind, connect with people, and maximize your referrals is through an email newsletter. 

Details

Email newsletters are the most efficient way to stay in touch with people and keep them connected, engaged, and informed about what’s new with your firm. It gives you the opportunity to showcase your firm, personality, and brand; bring people to your firm’s website; and help distinguish you from your competitors. Great newsletters will further your credibility, build your brand, and remind people of what you do so no opportunity is missed. 

Spotlight Branding, a digital marketing firm that works exclusively with solo and small firm attorneys, can handle the entire process of creating, sending, and maintaining regular email newsletters for your firm. This includes crafting content and creating a quality newsletter design that matches your website to impress your clients. 

In addition to putting together content for your newsletter each month, which could feature your blog, videos, and any firm news or announcements, Spotlight Branding can also help you maintain your email list in a private, secure account. They will also integrate your list with your website so any and all new contacts are added directly to your list. 

If you’re looking for a team to help you send out newsletters for the sake of sending newsletters, then you’re looking in the wrong place. Spotlight Branding focuses on building a premium brand for you and your firm. They only help you craft newsletters that help you solidify your reputation as the go-to expert in your practice area. 

An email newsletter is just one way Spotlight Branding can help you maximize your referrals. To learn more about how Spotlight Branding can help you craft an effective e-newsletter or how they can help you strengthen your brand, visit spotlightbranding.com today!

Check Out The LAWsome Podcast by Consultwebs

The LAWsome podcast brings you the latest in law firm development and legal marketing. LAWsome is powered by Consultwebs, a digital marketing solution for legal professionals since 1999 with a proven track record of successful marketing campaigns. LAWsome takes that experience and combines it with legal industry insights and interviews with the best experts in law firm development and legal marketing. The LAWsome podcast is like a legal seminar that people actually want to attend. Plus it’s grass-fed.

Details

Hosted by Jake Sanders and Paul Julius, LAWsome helps attorneys and legal professionals grow and market their practice. The inspiration for LAWsome came after Jake and Paul kept hearing the same concerns from frustrated clients. They wanted to serve the legal community by providing an authentic and inspirational resource for lawyers and people working in law firms and make legal marketing LAWsome.

Jake and Paul take their experience as attorneys and legal marketing professionals with thousands of advertising campaigns under their belt to give you advice, insight, and practical tips to up your game. They know the pain points you’ll inevitably encounter as you grow and market your law firm and want to help you overcome them with ease.

Each episode starts with introducing the topic of the show, then going through articles, blogs, and other resources relevant to the topic and the legal community. They then jump into an interview with an industry expert or roundtable conversation to take a deeper dive into the topic. With humor, wit, and heart, you’ll learn how to make your firm better — episode by episode. And, according to Jake and Paul, they “typically end each episode with no injuries.”

The weekly episodes have covered topics ranging from legal research and AI, how to create a marketing strategy, the torts of tomorrow, building a virtual law firm, and building a law firm that lasts. After listening, we hope you’ll be a little more LAWsome in your work and lives.

How To Get It

Start listening today! To learn more about LAWsome or Consultwebs, check out thelawsomepodcast.com