“SEO” is “search engine optimization.” This now-ubiquitous acronym describes the work you do to optimize your website’s content to improve its pages’ visibility in search engine results.
Law firm SEO is about carefully-designed law firm websites that surface higher in search engine results in response to certain inquiries.
Don’t think about your law firm’s SEO efforts as “gaming the system.” Instead, think about how critical it is for your ideal client to quickly find answers to their most pressing questions.
Law Firm SEO in Practice
You’ve done it. They do, too. They type a question into Google’s search bar and quickly scroll the web pages that surface. Often in a microsecond, they find one that looks useful and click on it.
If that website actually answers their question, they might never leave. And if it doesn’t, or if it isn’t immediately clear to them how it does, they’re gone (and they’re probably not coming back).
Use the resources on Lawyerist to learn more about your law firm SEO strategy and implementation, how to select professional vendors whose SEO services are ethical, professional, and effective, and how to make sure your site really does help the people who find it (then converts them into paying customers).