Spotlight Branding is a branding company that focuses on making you an unforgettable lawyer. Its unique approach to web design, content, and marketing takes a people-first approach, rather than focusing solely on search engine rankings. Its strategy seeks to help you drive more referrals, create repeat business, and attract high-quality clients by building a premium online brand for your law firm.
Spotlight Branding Highlights
Reputation first. With everyone competing for that enticing top Google search spot, the journey to numero uno can be fierce, unrelenting, and expensive. Spotlight helps you see the forest through the trees with an emphasis on your unique brand and reputation, thinking first about the content that people want to see on your website and helping you show up as an authoritative, credible expert in your field to attract potential clients and earn meaningful, curated referrals.
Money-back guarantee for up-front services. Creating a new website, logo, and videos for you generally takes between 60 and 90 days. During that launch phase, if you’re unhappy with anything created for you, or decide that Spotlight Branding is not a good fit for you, you can opt-out and get a full refund. That’s a relatively unique offer, just for the record. And, if after the launch phase you’re unhappy with any of your services, you can cancel at any time under your month-to-month contracts.
Personal brand manager. Your journey with Spotlight Branding begins with a consultation call to make sure you are a good fit for each other. Then you will meet your dedicated Personal Brand Manager, who will be your point of contact throughout the entire process and will get to know you and your practice to create bespoke content, just for you.
Spotlight Branding Pricing
Due to the personalized work that goes into each individual attorney’s project, pricing varies depending on your needs. Given the personalized nature of web design and SEO work, Spotlight does not have set prices for its services. Because one attorney may want more robust services than another, prices will vary on the package, the type of services you want, and the amount of maintenance you need after everything goes live.
If any of this sounds intriguing, you should contact Spotlight for a free consultation to learn more about available pricing and packages. If you’re going for the whole package of their services, expect to spend at least several thousand dollars.
Things You Might Want to Know
Full disclosure. Spotlight Branding is a sometimes-sponsor of Lawyerist and The Lawyerist Podcast.
Working with lawyers exclusively. Spotlight Branding works only with lawyers and law firms. Its professionals are skilled and experienced in navigating the challenges and needs of lawyers building an online presence.
Free resources. If you’re new to this whole “branding, digital marketing, and web design” thing, it offers a number of free resources on the website to help get you acclimated. Knowledge is power!
Modern old school. Spotlight Branding does not place an emphasis on SEO like many other firms do. It tries to build and focus on your referrals, reputation, and relationships. That’s where the majority of your business comes from anyway. Spotlight just brings these old school values into your website and web presence.
Branding, branding, branding. Spotlight offers services that run the gamut. In addition to website design and content, it also offers services like blogs, video FAQs featuring your smiling face (a videographer comes right to your office), monthly newsletters, social media management, and Avvo profile management. This spread of services shows that your brand management and how you appear online are the primary focus when you work with Spotlight.
A la carte services. Spotlight prefers to package services to provide holistic expertise and strategy. But if you’re interested in a custom package to suit your specific needs (even if it is just one service), that’s absolutely an option (video FAQs excepted).
Who Spotlight Branding is For
Spotlight Branding isn’t for firms looking to hop on the so-called SEO hamster wheel. Instead, it is primarily concerned with helping you create a high-quality website and web presence focused on top-shelf content and sound inbound marketing tactics. Expect that you’ll be encouraged to build out videos, write and create engaging content, build out social media profiles, start and maintain e-newsletters, and update your Avvo profile (among other things). You’re probably not going to hear recommendations for a massive, recurring Google AdWords spend and you’re probably going to hear someone preach that “the best clients don’t come from Google.” (They’re probably right about that, by the way).