Perhaps shockingly, we are still bullish on business cards for lawyers here at Lawyerist. Business cards provide valuable contact information to clients and colleagues and can even go some distance in flashing a bit of your personality. We’ve even written about tech-savvy lawyers including QR codes on their business cards.
So what goes on your card? Anything, really. Probably your website and office address (but maybe not), and probably your:
- Twitter account (if you’re reliably found there);
- LinkedIn profile (if it has a great picture and an updated profile);
- Blog URL (but only if you’re blogging, obviously);
- Facebook page (again, assuming you can be found there and have no skeletons in your Facebook closet);
- E-mail address; and
- Phone number (preferably a cell phone number for texting).
And so, the question becomes, how do lawyers effectively use business cards? Here are some ideas:
- Have them at all times. You never know when you’ll need one..
- Make them sing (or at least talk). Your card should communicate what you do, why the receiver should contact you, and how to stay connected with you.
- Don’t be scared! Reach into your pocket grab a card and dole it out.
- Don’t be rude. If you’re reaching for a business card before extending your hand, you’re probably thinking business cards don’t work. News Flash! It’s not the cards.
While having cards and knowing what to put on them are important, knowing how to pass, receive, merge, process, store, and use business cards with the rest of your professional development, sales, marketing, client communications, and branding tools can the difference between whether your cards attract new clients or become tinder to stay warm when they cut your power. Handing someone a card takes about three seconds. Pulling out your smartphone and typing in an email address can be cumbersome, and you’ll inevitably fumble around with name spelling, typos on the phone number, and recalling the information in a timely way later one.
Your business card is your calling card. It is an extension of you and your practice. Your card’s design communicates a message about your personality. Is your card glossy and annoying? Well, then maybe you are. Is your card modest and to the point? You are probably a relatively reserved lawyer. Creative individuals tend to have more interesting business cards (and, perhaps, more dynamic personalities).