NiftyLaw is a quirky and contemporary full-service digital marketing company that provides SEO and paid advertising services, web design, and reputation management services. Nifty has been around for nearly ten years and boasts more than 20 Google Analytics qualified team members and nine Google Adwords qualified folks on its staff. Basically, the folks at Nifty know what they’re doing.
Online portfolio. Not sure if its style is right for you? Check out the online portfolio and client testimonials on its website. They have a variety of their former projects in the portfolio for you to get a sense of whether this is the approach you want for your practice.
Free SEO report. Nifty offers a free and complete overview of your website’s SEO performance, which includes your search rankings, business listings, and reviews, and a competitive link analysis. If you’re new to SEO, this is a great first step to learn where you stand and where can improve.
Beyond link building. Nifty will help you create an authoritative, reputable, and trustworthy site through content, but also through link building. It uses white-hat tactics to build links to your site on more than just directories and build you lasting.
Like most other digital marketing firms, Nifty does not have pricing information readily available on its website. Generally, pricing with digital marketing and web design firms will depend on your project’s type (design or marketing), scope, and goals, so it is difficult to provide estimates for pricing.
Nifty has different pricing structures depending on the service your hire it for. Commitments for web design will be different from SEO or PPC, but Nifty generally sees clients investing around $2,500/month for marketing services, though this price will vary depending on your project. You will need to reach out for a free consultation and quote based on your project’s needs.
Things You Might Want to Know
Google pros. In addition to its Google-qualified staff, Nifty devours continuing education courses on Google products. Nifty specializes and is up-to-date in all things Google Ads. So if Google is your game, Nifty knows the rules, and well.
Work willingly naked. Nifty boasts that it likes to “work willingly naked.” That means Nifty shares everything with you and doesn’t hide behind complex reports. Nifty wants to make sure that you know and understand what you’re paying for. Nifty also promises to “never settle for sloppy,” and to be responsive, empathetic, and original in what it does for you.
Local SEO. Nifty is a full-service digital marketing agency that offers a variety of services, but it is best known for its local SEO work. In fact, Nifty’s president has even published a book on the subject: Winning at Local Search: The Nifty Guide to Online Marketing for Lawyers.
Content strategy. In addition to creating content for you, NiftyLaw also helps you with developing a holistic content strategy, helping you tell the story you want to tell about your practice. Nifty works with you on persona development, core messaging, video development, and website and blog copy to start building trust with your potential clients.
Paid advertising. While you may just want to hire a firm for web design and SEO services, you may also want to consider paid advertising to help boost the number of potential clients to your site. Nifty has experience and expertise running paid advertising campaigns for large firms and solo practitioners.
Who NiftyLaw is For
Whether you’re a solo or larger firm, whether new to the scene or want to improve your online presence, Nifty is a good option for lawyers and law firms that want to take a more custom, contemporary, and nifty (ba dum tss) approach to their web presence and SEO.