GNGF is an award-winning full-service marketing agency and educator working only with attorneys and law firms. It provides services to help you generate more clients, and provides education—in the form of CLEs, podcasts, and guides—to help you with your marketing game.
Set Process. If you’re curious about their approach to your project, they break down their process in a sleek chart available on their website. This way, you’ll have a better understanding of what exactly they’re doing for you each step of the way.
24/7 Reporting. As part of their process, GNGF offers always-available reporting dashboards and tools for you to know where your project stands at any given moment. Once you begin a project, you will work with only one account manager for the entire project, making contact and communications much more streamlined.
Offline Marketing. In addition to traditional digital marketing services, GNGF also will work with its clients on developing offline materials, from logos to print advertising, to ensure that your message and law firm’s brand is consistent online and off.
Pricing will vary depending on the service you use, the scope of your project, and your needs and goals. You can generally expect to spend at least a few hundred dollars per month for services like online reputation management, and more for marketing services, like SEO. For a more specific number, you will need to reach out to GNGF for more information.
Things You Might Want to Know
Transparency. While they want to earn your business to help you grow yours, they also provide you with all the information you would ever need to get started doing your own SEO, content development, or reputation management. They suspect, though, that you’re already busy and that your life will be easier if you hire someone else to do all that for you.
Consulting. Maybe you do want to give all this a shot yourself, but you just want a little guidance along the way. If their educational material still leaves you with some gaps in how you want to approach digital marketing, they offer consulting services on those topics to help you help yourself.
CLEs. GNGF has taught Continuing Legal Education presentations based on its book, Online Law Practice Strategies, at bar associations around the country. The leaders at GNGF and the authors of the book travel around the country to give CLEs at bar association events and other legal conferences. So it’s safe to say the people there know their stuff well.
Who GNGF is For
GNGF is a good option for attorneys who want a high-touch and interactive approach to their digital marketing. For lawyers who want to go it alone, GNGF is a good resource to learn and do more digital marketing for yourself between its learning materials and consulting offerings.