AttorneySync is a lawyer-owned marketing agency founded in 2008 specializing in digital legal marketing. Its focuses on digital marketing, web design, and web development, and features an in-house team that also includes designers, developers, strategists, content marketers, and marketing specialists. If you need a website built or redesigned, if your website needs to be optimized for search engine visibility, or if you need to improve your social media presence, AttorneySync’s team can help.
Founded by an Attorney, for Attorneys Only. Since AttorneySync was founded by an attorney and only works with other lawyers and law firms, it understands the unique issues facing lawyers when they need to effectively and ethically market their law practice online.
Scope of Services. AttorneySync boasts expertise in helping lawyers design and develop websites, develop and execute digital marketing campaigns, implement content marketing strategies, manage overall online presence and reputation, and get insight and analysis about whether what it’s doing is working. It says it best when it says, “If it exists at the intersection of legal marketing and the internet, we probably have it covered.”
Accountability and Transparency. Accountability is difficult with digital marketing, so AttorneySync makes their accountability promises explicit. It explains exactly what it’s doing and why during the course of your project with it. Since it offers their services on a month-to-month basis, it holds itself accountable for the work and results it provides to you. Which means that if you’re not happy with the results you’re seeing, you don’t have to continue with it.
White Hat SEO. Although search engines are getting smarter every day, there are still tricks and gimmicks that digital marketing agencies use to game the system. AttorneySync uses “white hat SEO” techniques as opposed to “black hat SEO”, meaning it doesn’t syndicate auto-generated content, doesn’t build your brand on the back of suspect link-building rackets, and avoids strategies that raise red flags and can potentially hurt your brand in the future.
AttorneySync doesn’t offer any pricing information on their website. Since pricing depends on many different inputs, including the services you need, your market’s competitiveness, and your marketing goals, among other considerations, it chooses to talk with potential clients first to determine the project’s scope and requirements before providing a quote.
AttorneySynce is right that one-size-fits-all pricing for web design and digital marketing services is difficult, but unless you reach out directly with more information about your practice and your marketing goals, it is hard to even get ballpark estimates of their services.
Things You Might Want to Know
Full Disclosure. AttorneySync’s co-founder, Gyi Tsakalakis, is a frequent contributor to Lawyerist.com. And while we’re at it, Aaron’s wife, Kelly Street, is their Marketing Director.
Portfolio and Client List. AttorneySync doesn’t have an online portfolio in the interest of keeping their client list private. It does, however, offer to provide examples of work, references, and success stories upon request.
No Work with Your Competitors. When AttorneySync works with you, it works with you exclusively. That means it won’t work with competitors in your market.
Free Goodies. If you’re interested in learning more or need help to determine whether AttorneySync is a good fit for your needs, it offers a free consultation. It also has a podcast, free webinars, and a fun Meet The Team page built by their Digital Marketing Manager, David Kanker (move your mouse around).
Who AttorneySync Is For
AttorneySync’s primary niche is ongoing marketing services for solo lawyers and small law firms of up to 25 partners. While it is more than capable of working with larger firms, its similar size makes them uniquely suited to understand and anticipate problems and needs that solos and small firms face. It is also very capable of building out a legit website. But if you’re just looking for a website, AttorneySync may not be right for you. Instead, if you are a small firm or solo with an existing marketing budget, AttorneySync will help you revise your digital marketing plan and leverage your planned investment in SEO and PPC.