Whether you are just starting a solo practice or you have an established firm, you should never stop marketing. Content-based marketing on the web is a great way to get your name out there.
The best tool is developing a blog. Your blog should focus on a particular area of law. Use it to showcase your knowledge and expertise, by providing content to readers.
Merely bragging about winning cases is not helpful to individuals surfing the web. Make your blog part of your daily routine, because the more you post, the more traffic should come your way.
Creating a newsletter is another option. If you do not think you can maintain a blog on a regular basis, a monthly newsletter can be helpful. But you still need a website that will attract readers to sign up for the newsletter. If you have a blog, use the newsletter to highlight some of the more popular posts from the past month.
Guest posting is another way to get your name out there. Guest posting requires less work then maintaining a blog. Guest posting may also allow for greater exposure if you are published on a well-known site or blog.