I recently reviewed an attorney video where two lawyers were sitting in front of a webcam with only their office lights to illuminate them. The video quality was awful. Their eyes were filled with shadows and you could not even see their faces. Clearly, they did not bother to use any external lights. Big mistake.
One of the key components of creating really good video is to illuminate yourself so people can actually see you and hear you at the same time. If your viewer is unable to see you while watching a video, you can pretty much guarantee that they will leave your video despite the fact that you are offering them useful information. That is not the type of video you want to create to show the world that you have useful information for your potential clients and consumers.
There are different types of lights and different places to put them when shooting your video. Watch the video to learn more about how to illuminate yourself and be seen.