Today, many lawyers are turning to online content as a way to drive business. Now, content marketing comes more naturally to some than it does others, so it’s not for everyone. But, at the very least, lawyers should consider whether content might be a channel for them to drive business and figure out whether it will give them an ROI. Why might lawyers want to invest (or NOT) in their content and what are some best practices? Are there ethical considerations?
Today we’re using ReplyAll to host a conversation with some legal content marketing gurus: Laura Anthony from Legal and Compliance and Lawcast, Carolyn Elefant from MyShingle, Keith Lee from Associate’s Mind, Dan Lear from Avvo and a frequent writer on Lawyernomics, and Steph Stradley from Stradley Law Firm and the Houston Chronicle. The conversation is going to unfold organically, so follow along like a fly on the wall as the conversation unfolds.