The ABA’s Legal Rebels project is designed to highlight some dynamic players in what sometimes looks like a stagnant, stubborn profession. Here is an excerpt from my own essay for the 24 Hours of Rebels event:
There is little imagination in the practice of law. From BigLaw to SmallLaw, most practices look just like the next. Most lawyers focus on the same practice areas, market to the same people, bill the same way, and give clients the same options.
Lawyers with nothing but the same, tired law practice model will become fungible in the legal marketplace. Fungible lawyers are simply a commodity.
Smart lawyers will not let this happen, at least not to them. And there are many smart but unemployed lawyers with little to lose by trying some new things.
Lawyers seeking to thrive in the current and future legal market need to approach law practice with entrepreneurial vigor, not a copycat mindset.
Sam Glover: Lawyers Must Evolve or Face Extinction | Legal Rebels