LegalMatch is a lawyer directory that matches consumers with lawyers in a number of common legal areas, including family law, criminal law, real estate, bankruptcy, personal injury, immigration, and intellectual property. Lawyers pay a fee to be listed in the directory and become a LegalMatch member, while the search is free to prospective clients.

Highlights

SEO-driven marketing. Much of lawyer advertising requires attorneys to spend time assessing which keywords are the most searched, which advertising channels are likely to provide the greatest return on investment, and more. LegalMatch helps take care of that for member attorneys by geographically targeting their advertising efforts, leveraging paid search and affiliate marketing, and optimizing content for search engines.

Case intake.¬†Consumers present their case to LegalMatch, and LegalMatch does some of the initial intake work for you. They have intake questionnaires, tailored to each legal category, that are designed to capture essential information and narrow down the consumer’s question to a specific practice area. LegalMatch then sends an email notification to directory members in the practice area and location that the potential client specified. From LegalMatch’s dashboard, you’re able to quickly see if the case falls within your practice area and geographic location. You can then quickly review the cases and decide which ones warrant a response.

Pricing

LegalMatch charges a monthly fee but does not make membership pricing publicly available. You can learn more about cost by contacting them directly.

Who LegalMatch is For

LegalMatch isn’t a traditional lawyer directory where it is free or near-free to get listed. Member attorneys need to pay a monthly fee and be able to respond quickly to potential clients, as they may be racing against the response time of a different LegalMatch attorney. However, solo or small firm lawyers who are looking to build a book of business but don’t have the personnel and time for intake will find LegalMatch’s limited pre-screening of cases useful. Similarly, attorneys that lack the resources for significant market research or extensive advertising can take advantage of LegalMatch’s economy of scale where marketing is concerned and potentially reach far more clients than they could on their own. Well-established attorneys that are able to engage in advertising and spend time on intake will likely not find the LegalMatch service as valuable.

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