Maximize Your Law Firm Website SEO

Your firm should have a website, including nice attorney bios, and a blog that you frequently update. If you have all these things, but wonder why you have no traffic, you might need to work on search engine optimization (SEO).

What is SEO?

SEO helps increase the likelihood that your site shows up in various search engine results. For example, when you search for something on Google, SEO helps determine the rankings of various sites.

For law firms, increasing SEO could make an enormous impact on how and when potential clients find your firm’s website.

There are a variety of ways you can improve SEO and fortunately SEO doctor, a free Firefox plugin can get you started.

Try out SEO doctor

Like the name says, SEO doctor looks at your site’s pages and gives you a diagnosis. Green means ok, yellow means non-critical problems, and red means critical problems. The plugin also gives you a score out of 100, based on how search engine “friendly” the page is.

The score is pretty cool in the sense that it tells you what is good about your site—perhaps the number of links or a great meta description—along with the bad—slow load time or missing links.

For non-techies, you can also click on each element to get a description of what the various elements are, which is very handy for lawyers who are not tech savvy.

Best of all, it is free. If you are running your own firm and designing your own site, I highly recommend using SEO doctor or a similar program to help maximize your website.


  1. Randall: Thanks for the recommendation of SEO Doctor. I downloaded and installed the plug in and now the hard work starts – figuring out how to fix the problems the SEO Doctor plug in identifies. The plug in is helpful because it gives you a lot of information right at the very bottom of your Firefox browser.

  2. Avatar Randall R. says:

    It looks pretty sweet for being a free app—let me know how it works for you!

  3. Free seo tools are great: However, search engine marketing in the legal space is competitive and filled with traps. Don’t expect that getting good grades from free tools will give you the kind of search engine visibility that will grow visits and potential clients through your site.

    However, free tools are a great way to audit your site for common mistakes that might be substantially hindering your visibility.

    Also, beware of folks promising “guaranteed rankings”. This is one of the oldest tricks in the books. Here are a couple other land mines to avoid:

    • Paying for organic seo and getting paid search ads.
    • Paying for organic seo and merely getting a claimed Google Places profile.
    • Paying for search engine “submission”.
    • Voluminous resource page reciprocal linking.

    While there are hundreds of search ranking factors to consider, when you boil it down, long-term search visibility comes down to writing great search-mindful content on a quality content management system and getting your great content in front of people who are ready, willing, and able to link to it.

  4. Avatar Charles says:

    Is link exchange still relevant? I have been doing link exchange. Can you provide me a list of law firms to exchange link with?

    • Avatar Gyi Tsakalakis says:

      Hey Charles,

      I don’t usually recommend straight quid pro quo link exchanging. While you might see some apparent benefit of link exchanging, it’s not where the search engines “will be.”

      Focus on delivering content for your audiences and finding ways to get that content in front of your audiences. If what you produce motivates your visitors to link to, share, and otherwise interact with what you publish, you’ll find that basic link exchanges pale in comparison.

  5. Avatar Lamont says:

    I’m curious to find out what blog platform you have been working with? I’m experiencing
    some small security issues with my latest website
    and I would like to find something more risk-free. Do you have any recommendations?

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