Blogging is a great way to reach potential clients, build your reputation, and establish yourself as an authority in your area of practice. But even if you do not have time to maintain your own blog, you can get the benefit of writing for one—even if it is not your own.
Find the right blog to write for
You may already have a blog in mind. If not, spend a few minutes on Google looking for blogs in your practice area, preferably one your potential clients or best referral sources are probably reading.
Once you find a blog you want to write for, take time to get familiar with the blog, the posts, and the style in which they are written.
Look for instructions or get in touch
Some blogs will have guidelines on guest posting. If a quick search on for “guest post” does not yield results, e-mail the blog editor and ask.
You want to find out whether the blogger in charge is interested in guest posts, and if so, what they are looking for.
Start writing only after you pick a blog to write for, and after you find out what its editors are looking for. Nothing annoys a blog editor like getting generic guest posts.
As you write, try to follow the style of the blog, including details like how headlines are capitalized, how sources are cited, and the typical post length. It will make the editor’s job easier, and your post more likely to be accepted.
If all goes well, and your post is accepted, you will be well on your way to becoming a blogger!
Lawyerist is always willing to consider high-quality guest posts
(photo: Stephen Cummings)