Great Legal Marketing is run by an attorney and focuses on helping solosmall attorneys develop effective marketing techniques to increase their leads, referrals, and client base.
Solosmall attorneys face unique marketing challenges. On the one hand, they are beset by large firms with enormous marketing budgets and huge reach. On the other hand, the internet has created a consumer base that increasingly looks to services like Avvo and Yelp for attorney reviews. Both of these issues can frustrate an attorney’s success in reaching clients.
Ben Glass addresses these concerns in his book, Renegade Lawyer Marketing. It focuses on giving attorneys tools to compete in offline and online marketplaces, stressing the importance of creating an “information lead magnet,” such as a book, that can be easily given to potential clients to help highlight your expertise. Equally as important are your internal systems: do you have a solid way to track contacts? Are your front-line staff trained not only on how to be professional but also on how to close a sale?
The book also explains how important it is for attorneys to make sure that successful client interactions translate into positive online reviews and increased referrals. Lawyer rating sites like Avvo provide an opportunity for satisfied clients to tell a favorable story about their experience with an attorney. Those same sites are often sources of consternation, given the possibility of bad reviews. Smart attorneys will work to respond appropriately to negative reviews, including admitting error when necessary.
How to Get It
Renegade Lawyer Marketing is available for $19.95 directly from Great Legal Marketing.
Attorneys who are interested in learning more about what Great Legal Marketing has to offer can get started with a special program for new members. This includes access to monthly marketing strategy calls and a private online portal with an archive of marketing materials. Those attorneys who decide to join Great Legal Marketing can do so as Gold Marketer Members for $197/month, as Diamond Practice-Builder Members for $497/month, or apply to be Platinum MasterMind Members.