Do-it-yourself lawyers producing video often focus on content and don’t pay much attention to technique and technical settings. That’s often the reason for a disconnect between what the attorney intended and the video he winds up with.
Framing is especially important, for two reasons:
- Where you are physically within the video frame is important to keep viewer interested, and
- Many lawyers simply forget to turn around to see if there is anything aesthetically unpleasing behind them when creating their video.
In last month’s video tip I talked briefly about the video I watched involving two attorneys sitting in front of their webcam. What I didn’t tell you was that their framing was just as bad as their lighting. When you looked at the video, their heads were at the bottom half of the video screen. From the middle of the screen upwards, the only thing you saw was the wall and the ceiling. These lawyers were sitting at a desk in front of their computer without additional lights to illuminate their face.
Not only did they fail to use lights to illuminate themselves, but they failed to review the video before uploading it to YouTube. If they had seen it, they would have immediately deleted it and started over again.
In addition, lawyers have created video where art objects are hanging on their wall and they stand in front it when shooting video. The problem is that it appears as if they have things sticking out of their head or body, creating a surreal and bizarre looking video.
Pay attention to framing when filming.