The key to a successful law blog—for marketing purposes, anyway—is to build a great blog in a specialized niche. When a blog is focused, it draws more readers and search engine traffic for that practice area, which produces more potential client leads.

Despite appearances, not all the good niches are already “taken.” While there are many niche blogs vying for traffic in the top spots, there is plenty of room for a newcomer who can raise the bar. Also, as Kevin O’Keefe points out, blogging is not just about traffic, it is about extending your persona to the internet so you are easy to find, and so potential clients can get to know and trust you before they ever pick up the phone to call you.

Are the good law blog niche subjects already taken? | Real Lawyers Have Blogs

The Small Firm Scorecard example graphic.

The Small Firm ScorecardTM

Is your law firm structured to succeed in the future?

The practice of law is changing. You need to understand whether your firm is positioned for success in the coming years. Our free Small Firm Scorecard will identify your firm’s strengths and weaknesses in just a few minutes.

Leave a Reply