In the music industry (as well as other industries), there is something called a one-sheet that bands use for marketing. Back in my college days, I spent a lot of time creating these for record labels and bands. As the name implies, a one-sheet is a one-page document that quickly gives people an introduction to the band, what it sounds like and how to contact the right people for shows, interviews or albums. Why in the world am I talking about this on Lawyerist?
A few weeks ago, a musician friend of mine asked me if I could send him my one-sheet so he can share it with other musicians who might be interested in my legal services. That made me think: Just because I can’t carry a tune doesn’t mean I shouldn’t have a quick and simple way to share information about my business. In the same way that a one-sheet can be used to tell distributors why they should sell music releases to stores, a one-sheet for attorneys can tell colleagues and friends why they should refer people to your law firm.
Think of it as a resume for your business: clear, concise and to the point. In today’s legal market, consumers have a lot of options, and a one-sheet can be a great way to get your law firm’s message across without forcing them to dig for information.
To get started, follow this format to create a simple and effective one-sheet for your law firm:
- Start with a simple header, listing the name of your law firm, attorneys, practice areas, pricing system and contact info.
- In paragraph one, give basic information about your firm history and list a few things that make it unique. In other words, what makes your law firm different from others?
- In paragraph two, expand on your firm’s bio by including more information about your attorneys, recent accomplishments and past successes.
- As with a band’s one-page, use the next paragraph to share a bit of buzz about your firm. Was your firm recently covered in a news story? Are clients saying great things about your firm? Use this part of your one-page to share a few news bites and testimonials.
- Closeout with information on where consumers can find out more about your firms, like links to articles, a list of your recent publications, and information on upcoming speaking engagements or law firm events.
- Finally, hit save and print a few copies. Anytime you discover a new referral source, be sure to send a copy so they can easily tell others why your firm is the right firm for their referrals.