Law Ruler is an AI-powered cloud-based CRM and client intake software designed exclusively for lawyers.

Law Ruler Highlights

Personalized text message. When clients call your law firm, Law Ruler automatically sends them a welcome text message with an intake form, while simultaneously sending your staff a text message that the new potential client has called and is filling out the form. Such a feature helps you immediately manage the client relationship literally from the very beginning.

Set it and forget it. That’s one of Law Ruler’s mottos. They aim to have you automate as much of the CRM and intake process as possible, so you only need to act when you need to.

Mobile version. Law Ruler is also available as a mobile version for all devices, making it convenient for you and your clients to get that intake process done where ever and whenever.

Law Ruler Pricing

Law Ruler offers 3 different pricing tiers:

Starter at $49/month/user; Boutique at $69/month/user; and Elite at $99/month/user. These are the prices if you pay for their subscription annually. Prices increase by $10 if the plans are paid for monthly.

The Starter tier provides basic features for firms just starting with marketing, including their text message features, appointment reminders, email and calendar sync, referral management, and form template creation.

The Boutique tier is better suited for small-sized firms that include all the features of the Starter tier plus email marketing, workflow automation, and custom reporting.

The Elite tier is for larger law firms and offers the same features as the Starter and Boutique tiers, plus attribution features, an AI-powered phone dialer, and priority support.

Law Ruler offers a free live demo, so reach out to learn more about their pricing tiers, packages, and features.

Law Ruler Features

 Law Ruler
Starting Price
$49/month per user
Free Trial
Mobile Friendly
Appointment Scheduling
Email Sync
Calendar Sync
Email Templates
Document and Form Templates
Automated Workflows
Phone Dialer
eSignature Functionality

Things You Might Want to Know

Integrations. Law Ruler features integrations with Clio, FileVine, Needles, TrialWorks, Aderant, twilio, DocuSign, NGage, Outlook, Google, ApexChat, and more. Some integrations come at an additional cost.

Templates. One of the big draws to Law Rules is its use of a 1-click e-signature button to automate client agreements. Its staff will help you create custom e-signature templates for each document you need to be signed by a client to help save you and your clients time.

Consulting and other offers. Some of Law Ruler’s Elite features can be added to the other packages at an additional cost so you have more option for customization if you don’t want to commit to a higher pricing tier. It also offers consulting services for all pricing tiers at an additional cost.

Who Law Ruler is For

Law Ruler is for law firms looking for an automated CRM and intake system. A lot of thought and work needs to be put in on the front end to use this product, but after the onboarding, you can just set it and forget it.

Law Ruler Rating:


  • 8.3/10
    Customer Experience & Support - 8.25/10
  • 8.5/10
    Pricing & Value - 8.5/10
  • 10/10
    Security - 10/10
  • 8.5/10
    Innovation & Future-Proofing - 8.5/10

Rating Breakdown

Our Rating: 4/5

Our rating is based on our subjective judgment. Use our resources—including our rating and community ratings and reviews—to find the best fit for your firm.

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