How Lawyers Work: Andrew Cabasso, Co-Founder of JurisPage Internet Marketing Agency

In this week’s edition of How Lawyers Work, we talked to Andrew Cabasso. Andrew is a practicing attorney and co-founder of JurisPage, a law firm internet marketing agency that helps solos and small firms improve their Internet presence. He is the author of Search Engine Optimization for Lawyers and The Ultimate Guide to Attorney PPC.

You can follow Andrew on Twitter and LinkedIn.

What apps or tools are essential to your daily workflow?

I use ALL the apps for maximum productivity. But here are a few favorites:

  • Slack for team communication.
  • ScheduleOnce to help people schedule calls with me and avoid the back-and-forth email game.
  • Wrike for task management.
  • Post-it Notes (because there’s nothing more satisfying than physically removing a Post-It from the board and trashing it after you complete a project).
  • Spotify for playing the greatest ska tracks to work alongside with.

What does your workspace look like?

My workspace is a murder scene with clues pointing in different directions. Any of thirty suspects could have done it.

My space is pretty no-frills (which I prefer because I am prone to distraction) – a plain desk with a decent chair, a SurfaceBook laptop, a phone that works, an external monitor, and tons of Post-it notes on the wall, many that duplicate the tasks I already have in my task management software.

If I were attempting to pass for a human being, I would probably have framed pictures of family on my desk.

How do you keep track of your calendars/deadlines?

Outlook. It works fine.

What’s your coffee service setup? (Other beverages are fine, of course, but you should really be serving coffee!)

We serve La Colombe coffee, which is pretty sweet. I wasn’t a coffee drinker before we moved to this office space, then I realized I just wasn’t a bad coffee drinker.

I guarantee you it’s better than any other office coffee you ever have. This is an open challenge. Come at me.

What is one thing that you listen to/read/watch that everyone should?

Oh good, here’s my opportunity to have my personal taste judged by anonymous lawyers on the Internet.

Tell you what, I made a Spotify playlist of what I’m listening to right now. Follow it.

Also, some of these bands are friends of mine, and they’re really great people!

What’s your favorite local place to network or work solo?

Our office has “phone booths” that are basically tiny boxes with a bench and some soundproofing. Minimal distraction.

What are three things you do without fail every day?

Wow. I read some of these others, and they’re pretty good.

Meditate every day? Shit, who makes the time for that? I wish I meditated every day. I got up to 20 days once; I should try that again. Cycling? Running? A couple times a week, sure, but every day? Like, even in the rain or cold weather?

Who the hell are these overachievers you got to fill out this questionnaire?

Why is Chad Burton plotting the future of the legal profession and hacking his life? Dude sounds like an evil genius. Scratch that, we know he is an evil genius.

Well, now that I feel terrible about myself in comparison, here’s what do I do every single day without fail…

  • I read the news and check social media on my phone.
  • I make many obscure pop culture references that go unnoticed by whoever I’m talking to.
  • I kiss my wife and our cat; they’re both awesome.

Who else would you like to see answer these questions?

Carrie Goldberg (woman is a superhero [note: I’ve seen her office and it’s gorgeous—if she were not a kick-ass lawyer, she could run an interior design empire. For real, track her down and get her to show you her office]), Elie Mystal (I am so curious about his work environment for writing as much as he does), Dan Lear (I bet his office is filled with socks from legal conferences), or Joshua Lenon (who I imagine ages meat in his office’s very own meat-aging apparatus).

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