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Business books are potent tools that catalyze your personal growth and your professional development. So pick up a book, grab some great insight into best practices for starting, managing, and growing your solo or small law firm, and chat about it with some like-minded folks in Lawyerist’s Business Book Club.

The Business Book Club inspires you to crack open a new business book each month with our Insider community. Want to join? It is virtual, of course, and participation is simple:

  • Pick up a copy of this month’s book in your favorite format;
  • Look for weekly business book club posts on our Insider Facebook page;
  • Follow along;
  • Jump in and add to the conversation;
  • Join us at month’s end for a video conference to gab about the book in more detail.
  • Implement your ideas, improve your practice, and change the world.
  • Wash, rinse, repeat.

November’s Business Book Club Book of the Month: People First Culture

November Book Club

In November, we’re exploring People-first Culture: Build a Lasting Company By Shifting Your Focus from Profits to People by Michel Falcon. In his book, Falcon shares real-world examples from his hospitality company about how to build strong relationships with customers, employees, and community by focusing on company culture, employee engagement, and customer experience.

Read this book to learn how to build systems and processes to strengthen the relationship you have with anyone who interacts with your brand while also feeling a sense of enthusiasm and energy for your workplace and customers.

Joining the discussion is easy:

  • Week of November 5: Insider Facebook Discussion on Part I
  • Week of November 12: Insider Facebook Discussion on Chapters 5 -7
  • Week of November 19: Insider Facebook Discussion on Chapters 8-10
  • November 21: Check out The Lawyerist Podcast, Episode 198 when Sam interviews author Michel Falcon
  • Week of November 26: Insider Facebook Discussion on Part III
  • November 29 at 3:00 pm Eastern: Facebook Live Video Discussion

October’s Business Book Club Book of the Month: Thinking in Bets

Business Book Club Thinking in Bets

For October, we’re reading Thinking in Bets: Making Smarter Decisions When You Don’t Have All the Factsby Annie Duke.

Even the best decision doesn’t yield the best outcome every time. There’s always an element of luck that you can’t control, and there is always information hidden from view (at least until it isn’t). Annie Duke, a former World Series of Poker champion turned business consultant, draws on examples from business, sports, politics, and (of course) poker to unlock tools anyone can use to embrace uncertainty and make better decisions. By shifting your thinking from the need for certainty to the goal of accurately assessing what you know and what you don’t, you’ll gird your decision-making skills against reactive emotions, knee-jerk biases, and destructive habits. And you’ll become more confident, calm, compassionate, and successful to boot.

Here’s our plan for tackling Thinking in Bets:

  • October 3: Check out The Lawyerist Podcast, Episode 192 when Sam interviews author Annie Duke
  • Week of October 8: Insider Facebook Discussion on Chapters 1 & 2
  • Week of October 15: Insider Facebook Discussion on Chapters 3 & 4
  • Week of October 22: Insider Facebook Discussion on Chapters 5 & 6
  • October 30 at 4:00 pm Eastern: Video Discussion

September’s Business Book Club Book of the Month: Give

Business Book Club Give: The Ultimate Guide to Using Facebook Advertising

September’s pick is Give: The Ultimate Guide to Using Facebook Advertising to Generate More Leads, More Clients, and Massive ROIby Nicholas Kusmick.

Most marketers concentrate on what they’re trying to get. The best marketers focus on what they have to give. The way people consume media is changing, and fast. Laptops, tablets, and smartphones keep us connected continuously, which represents a tremendous opportunity for savvy marketers. The only problem: the old methods are no longer working. New media demands new advertising.

Facebook is the single most effective platform for marketing in the Internet era, and Nicholas Kusmich is the best Facebook marketer in the world. In GIVE, he shows you what differentiates Facebook from traditional advertising and explains why it’s so important to promote your business in a way that’s congruent with social media norms. He’ll take you through a four-step process to pinpoint your market, master your message, create a magnet, and build a mechanism to create—and help you retain and develop—powerful relationships. When used well, Nic’s Facebook advertising strategies can send your return on investment through the roof.