Jumping onto the social media bandwagon can be a tough task for the not-so-internet savvy. If you are considering taking the plunge, one important aspect is branding your firm and consistently sticking to that brand.
Before you create your brand, make sure the name is available on various social media sites.
Check to see if a name is available on multiple sites
Branding works best when you stick with the same name and make it easy for people to find your blog or your firm on various sites. Before picking a blog name (or even naming your firm), head over to namechk.com to see if that moniker is available on multiple sites.
Type in a name and the site will search tons of social media sites to see if that name is available. By no means should you sign up for every single site. But you can easily run a search to see if the name is available on both Facebook and Twitter (the two most popular social media sites).
Frankly, many of the sites listed are not all that useful for attorneys. At the same time, if you have found a way to use other social media sites such as foursquare or YouTube to promote your practice, you can easily tell if a name is available on those sites.
Using the same name makes it easy for people to find you
If you are just getting started, try and use a name or brand that is available on both Facebook and Twitter. Is is the end of the world of you cannot get both? No. But you want to make it easy for people to find you and follow you; having the same name makes it easy to do that.