Lack of communication from attorneys is the most frequent complaint from clients. But with only so many hours in a day, how do you effectively communicate with clients? One easy way to alleviate client dissatisfaction is through text messaging.
Why You Should Be Texting Your Clients
These days, texting is the most used way of communication for Americans under 50. In fact, more than 95% of Americans own cell phones, and nearly 75% of those users are smartphone users. We send 8.5 billion text messages each day. And texting works, too. Those little pings enjoy an average open rate of 98% and a 45% response rate. Email, by comparison, has a 20% open rate and a 6% response rate, if you’re lucky.
Text messaging is an easy way for you to schedule meetings with your clients and to send notifications, reminders, case status updates, links to documents, and even satisfaction surveys or review links. Your clients use their phones for these things every day. Why should your business not give your clients an option to communicate by text if that’s what they prefer?
To make it easier, there are many software options that let you text clients from your computer so you can save your thumbs.
Besides, texting is so much easier and more convenient for everyone than leaving a voicemail.
Text Messaging Tools
Law Practice Management Software. Most law practice management software solutions include built-in features or simple integrations that let you send text messages directly from the platform itself. Clio, for example, integrates with Apptoto or Zipwhip. PracticePanther built its texting feature right into the software.
CRM, Client Intake, and Marketing Automation Software. Similarly, many CRMs, intake, and marketing automation software solutions include built-in or integrated text messaging options. Tools like Law Ruler,
Other software. In addition to software you’re already be using in your practice, other options abound for how you can easily text your clients.
- Mighty Text links your phone with your computer so you’ll be able to view, send, and receive text messages and attachments from your computer.
Podiumis a client relationship and review-management platform that helps your clients check their case status from their phone and lets you text them from a live web chat. Plus, it saves all those communications within the platform for later review if needed. Signalis something we’ve talked about before. It’s a secure way to text encrypted messages to your clients with great security and easy set up and use.
Other Texting Considerations
As you’re looking for a tool to text clients, consider looking for a platform that lets you save them to your client file. And make sure it’s a secure service that uses encryption and other basic security standards to protect your data and your clients’.
Finally, be professional. The jury is still out on it, but I’m pretty confident clients don’t want to be getting poop emojis from their lawyer.
If you want to learn more about client communication, we’ve got just the thing for you.
Originally published on February 26, 2019 and updated on July 3rd, 2019