Simplify Your Retainer Agreement

When I took my first case, I used a retainer that I found in the back of a practice manual. It was 9 pages if I used 10-point Times New Roman. Even I did not understand it all. I soon whittled it down to a 3- or 4-page retainer that was a little better, but I am pretty sure most clients took my word for its contents, then stared at the pages for a few minutes.

My retainers are all one page or less, 11-point Georgia, with plenty of white space for readability. Your retainer is a sign that you understand how to communicate, that you are straightforward, and that you have nothing to hide. There is no reason your retainer should be longer than one page.

A simple flat-fee agreement should have all the essential elements without trying to anticipate every possible situation. Focus on the most important, most likely ones. The description and the fee are the keys, and we always use detailed descriptions so that everybody knows just what we agree to do in exchange for the fee.

I’ve heard that a local personal injury firm uses a one-sentence retainer, something like “Client agrees to pay Law Firm one-third of the recovery, after subtracting costs.” For my own contingent-fee retainer, I go a bit further, in part because I think the extra length adds clarity, not confusion. But it is still only one page, and my clients have no difficulty understanding it

If you aren’t convinced, run your retainer through Flesh to test its readability according to the Flesch–Kincaid readability test. If it requires above a grade 12 reading level, call it a failure, unless your clients are 100% college grads.

Sam Glover
Sam Glover is the founder & CTO of He is the co-author of the bestselling book The Small Firm Roadmap and is the host of the weekly Lawyerist Podcast.

The Small Firm Roadmap book cover

Start Reading for Free

OK, you're probably wondering what next? We've got you covered with our survival guide to the future of your law practice.

Join our free Insider community now to get the first chapter of our book plus access to a community of other innovative and entrepreneurial small-firm lawyers and even more law practice resources—all for free.

Join Now to Read