In this economy, any job posting is likely to garner five times more responses than you expected. Believe it or not, having too many applications can be overwhelming, so make sure you target the right applicants.
What qualifications are you looking for?
If you are looking for someone who already passed the bar, put that in. If you want an attorney with at least three years of experience—that goes in your ad.
Describe your practice. If you are in court all the time, your ad should say that you want someone who is comfortable in the courtroom. If you want someone who is an outstanding writer—put that in.
What other skills do you want?
If you are looking for someone with marketing experience, or experience with social media, that should filter out many applicants. Maybe you are looking for an individual who has a small business background and is more than an attorney.
In many ways, expressly listing what else you are looking for besides lawyering skills can be the most important part of an ad. Everyone is a lawyer, but not everyone is a businessman.
What do you not want?
Many hiring attorneys have no interest in reading 100 writing samples. If you do not want writing samples, make that clear. In this economy, applicants are looking for any edge they can get, which can lead to sending too much information.
If you only want to receive applications via email, put that in. Otherwise, applicants may show up in a suit to drop it off, or call four times to see if you received the application they sent it.