Filter Potential Clients

filteringclientsMake sure your website and marketing materials identify what types of cases you take, along with your ideal client, to ensure you get calls about cases you can handle.

Your website should describe your practice area, along with the cases you take and the services you provide. If you get lots of calls about issues you are not willing to tackle, consider listing those issues on your site as cases you do not handle.

Potential clients look over websites more than some lawyers realize—the information on your site allows potential clients to be more self-selective in deciding whether to call your office (hopefully in a good way). One great suggestion is including a FAQ on your site to help clients learn more about their issues before contacting you or someone else.

Providing the right information before you talk to potential clients makes it much more likely they will call with cases you can take.

Are You Repelling As Many Clients As You Should? | Web Worker Daily

(photo: aslakr)


  1. Avatar Andrew Flusche says:

    I couldn’t agree more! I really need to update my own website to remove old practice areas that I don’t handle any longer.

    But here’s my concern: What if I want to get back into those areas later on? If I remove the info now, I’m telling Google not to send that search traffic my way. If I get back into the area later on, I’ll have to re-build my rankings in Google. It’s a tough call.

  2. Avatar Ed Kohler says:

    This is one of my biggest peeves with a lot of professionals. They seem to be afraid to limit their options, so end up “specializing in everything” which means nothing. It’s much better to take a stand and be known for something than appear to be marginal at everything.

  3. Sam Glover Sam G. says:

    I have found that writing a niche blog is one of the best ways to filter. First, you tend to attract a greater percentage of people interested only in what you do. Second, you inform people who visit your blog, so the ones who do not really need your help can get what they need and get going.

  4. Sam Glover Sam G. says:

    @Andrew: I don’t think it is a tough call. If potential clients call you instead of someone who can help them, you are wasting your time and theirs.

    If you do decide to focus on those areas at some point in the future, it won’t take much to “rebuild your Google rankings” for those keywords.

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