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Spotlight Branding

Spotlight Branding’s unique approach to web design and web presence for law firms focuses more on your online brand than your search engine rankings. As they say, there’s more to the internet than Google. Their strategy seeks to help you drive more referrals, create repeat business, and attract high-quality clients by building a premium online brand for your law firm.

Spotlight Branding Highlights

Reputation First. With everyone competing for that enticing top Google search spot, the journey to numero uno can be fierce, unrelenting, and expensive. Spotlight Branding helps you see the forest through the trees with an emphasis on branding, thinking first about the content that people want to see on your website and helping you show up as an authoritative, credible expert in your field to attract potential clients and earn meaningful, curated referrals.

Money-Back Guarantee for Up-Front Services. Creating a new website, logo, and videos for you generally takes between 60 and 90 days. During that launch phase, if you’re unhappy with anything being created for you, or decide that Spotlight Branding is not a good fit for you, you can opt-out and get a full refund. That’s a relatively unique offer, just for the record. And, if after the launch phase you’re unhappy with any of their services, you can cancel at any time under their month-to-month contracts.

Personal Brand Manager. Your journey with Spotlight Branding begins with a consultation call to make sure you are a good fit for each other. Then you will meet your dedicated Personal Brand Manager, who will be your point of contact throughout the entire process and will get to know you and your practice to create bespoke content, just for you.

Spotlight Branding Pricing

Due to the personalized work that goes into each individual attorney’s project, their pricing varies depending on your needs. Given the personalized nature of web design and SEO work, Spotlight Branding does not have set prices for their services. Because one attorney may want more services than another, prices will vary on the package, the type of services you want, and the amount of maintenance you need after everything goes live.

If any of this sounds intriguing, you should contact them for a free consultation to learn more about their pricing and packages. If you’re going for the whole package of their services, expect to spend at least several thousand dollars.

Things You Might Want to Know

Full Disclosure. Spotlight Branding is a sometimes-sponsor of Lawyerist and The Lawyerist Podcast.

Working with Lawyers Exclusively. Spotlight Branding works only with lawyers and law firms. They are skilled in navigating the challenges and needs of lawyers building an online presence.

Free Resources. If you’re new to this whole “branding, digital marketing, and web design” thing, they offer a number of free resources on their website to help get you acclimated.

Modern Old School. Spotlight Branding does not place an emphasis on SEO like many other firms do. They believe in building and focusing on your referrals, reputation, and relationships. That’s where the majority of your business comes from anyway. They bring these old school values into your website and web presence.

Branding, Branding, Branding. They offer services that run the gamut and include monthly blogs, video FAQs featuring your smiling face (they send a videographer right to your office), monthly newsletters, social media management, and, interestingly, Avvo profile management. This spread of services shows that they make primary your brand management and how you appear online.

A la Carte Services. They prefer to package their services to provide holistic expertise and strategy. But if you’re interested in having them create a custom package to suit your specific needs (even if it is just one service), that’s absolutely an option (video FAQs excepted).

Who Spotlight Branding is For

Spotlight Branding isn’t for firms looking to hop on the so-called SEO hamster wheel. Instead, they’re primarily concerned with helping you create a high-quality website and web presence focused on top-shelf content and sound inbound marketing tactics. Expect them to encourage you to build out video, engaging content, social media profiles, e-newsletters, and your Avvo profile (among other things). You’re probably not going to hear them recommend a massive, recurring Google AdWords spend and they’re probably going to preach that “the best clients don’t come from Google.” (They’re probably right about that, by the way).

If you’re looking for a well-built website and web presence, and if you’d like to learn more about Spotlight Branding and how they can bolster your online reputation, contact them for a free consultation. You can also check out our free law firm website assessment.

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