Postali is a great option for solo practitioners up to mid-sized firms looking to outsource all their marketing needs. They provide web design and digital marketing services, but they specialize in all aspects of marketing.
Direct Mail Campaigns. Postali can manage your digital marketing needs and provides services like pay per click management, website and logo design, and content development. But they also offer Direct Mail Campaigns, where they strategically send snail mail letters on high-quality paper to potential clients to encourage them to hire you. This service also comes with a 24-hour answering service where Postali takes the call, in English or Spanish, if you aren’t able to, and sends you an email summarizing the call. Snail mail forever!
Voice Services. As you can guess from the previous highlight, Postali also offers voice services and call tracking for your firm to help you keep track of the calls coming into your office.
Your Marketing Department. While Postali offers à la carte services, their real strong suit is as your comprehensive marketing department to handle all of your firm’s marketing needs. They boast an in-house design team to make your marketing campaigns unique to your firm. And if you need services they aren’t able to provide, such as photography, they have a list of reliable freelancers to bring onto the project if you don’t already have someone in mind.
They do not have pricing information readily available on their website. As with many other companies in this industry, the price you pay will vary depending on your goals and needs, and the scope of your project.
For à la carte services, you can expect to pay a few hundred dollars per month. For more robust services and packages, prices can go into the thousands.
Things You Might Want to Know
Detailed Quote. To get an idea of what you might need to pay for services with Postali, you can contact them for a free quote. This process requires you to chat with them for one or two hours where they get to know you, your practice, and your goals. After that conversation, they conduct research into the best and most cost-effective medium and method to meet your goals, then contact you with a quote. It’s a detailed process to make sure that no stone is left unturned, which means a better experience, and better results, for you.
Contract Length. Contracts with Postali are generally month-to-month or project-based, but there are exceptions. For example, if you hire Postali for SEO work, expect to sign on to at least a 90-day contract, because that’s about how long it will take to launch and run a typical SEO campaign.
Attorney Involvement. You can be as involved as you want to be with your Postali projects. As long as you provide the specifics of what you want, you can be hands-free with their process. However, the more involved you are, the more effective your results will be.
Who Postali is For
Postali is best suited for solo to mid-sized firms (~10 attorneys) looking to outsource their marketing needs. While Postali will work well for attorneys who know exactly what à la carte service they want, you’ll get the most out of this company if you’re looking to launch and be engaged in a more comprehensive long-term marketing campaign.