PaperStreet is an award-winning website design, SEO, and internet marketing company. Their design portfolio is front and center, and they boast accolades from Lawyerist, Interactive Media, AVA Digital; MarCom, and W3. They have designed (or redesigned) nearly 1,500 law firm websites since 2001, and build websites along the entire design spectrum, from simple redesigns for existing law firm websites to fully-customized, made-from-scratch projects for full-on rebranding or new firm launches.
Front-and-center portfolio. PaperStreet makes its substantial web design portfolio a huge part of its site. The portfolio is sortable by firm size, service level, and logo design clients, among other things, and is a window into their aesthetic, which typically features sophisticated, elegant, and creative home pages with colorful, beautiful, full-size background images. Many of their portfolio sites are fun, engaging, and relatable without being too whimsical. You’ll see eye-catching, professional websites with succinct, powerful language and creative use of white space. You could play in this portfolio for hours to decide whether PaperStreet is for you (though you’ll probably get a feel for it pretty quickly).
Education. PaperStreet maintains a free, super-clean, content-rich, education-focused blog called Raising the Bar that is built to teach you about internet marketing from the web design, internet marketing, content, and branding perspectives. They’re walking the walk with this stuff, and you’ll benefit from reviewing it. Sure, you can get this information elsewhere, but their perspective is useful and they’ve curated a ton of useful information in one easy-to-digest resource.
Experience and subject-matter expertise. PaperStreet isn’t the first website designer and SEO services provider that was started by lawyers and that focuses on lawyers. Far from it, in fact. But that doesn’t mean you should ignore it. They know best practices for a whole host of lawyer-specific issues, including options for attorney bios, practice area listings, attorney listings, and blog integration, among others. They have built websites for lawyers in nearly every practice area, and they use real live lawyers to write your content if you engage them for that service. And you can trust that they are familiar with your ethical obligations in the digital marketing and advertising space.
The seven guarantees. PaperStreet’s high-end offering makes seven guarantees: 1.) you will love your design; 2.) same-day support; 3.) free education; 4.) no hidden charges; 5.) own your site (no strings attached); 6.) create results; and 7.) make life easier (one agency for web, branding, and marketing). We like the approach and the guarantees because it demonstrates that PaperStreet stands behind its work. That’s not nothing these days.
PaperStreet has made some effort to make pricing at least a bit more transparent. They offer four levels of service (or so), which they call their Essentials, Plus, Custom, and Enterprise levels. As with most website designers and SEO services providers, PaperStreet doesn’t make pricing for its top service packages (Plus, Custom, and Enterprise) available on the website. But they do a solid job explaining the differentiators between the levels and encourage you to contact them for more accurate pricing for your specific custom job. It will, as ever, depend on the size and scope of your project.
Still, they have a lower-end service (“Essentials”) that is an off-the-rack website solution. This level doesn’t offer custom anything, but there are countless options to choose from and their templates are powerful and beautifully-designed in their own right. Pricing of the Essentials package depends on who will write your website’s content. If you do, you’ll pay a one-time setup fee of $2,000 and $100/month thereafter. If you have PaperStreet’s team write your content, the Essentials package comes with a $3,500 one-time setup fee (and the same $100/month thereafter).
Regardless of the package you choose, you’ll get logo design services included, and you can always add services à la carte (accessibility & ADA compliance, micro-sites, speed optimization, etc.). They claim to have a “plan for every type of client,” including flat rate, per project pricing on their Enterprise-level contracts that allow for unlimited design time.
Things you might want to know
A focus on education. As you should (and as Lawyerist does), PaperStreet believes that every firm should have a website that educates its current and potential clients with insightful, relevant, helpful articles. This is at the core of the inbound marketing philosophy and is rooted in a genuine goal of providing value first. PaperStreet boasts user-friendly site structures, a reliable hosting platform, copy written by attorney writers, and mobile-friendly, responsive websites that work on all kinds of devices. They offer all of this in service of giving your potential client what they need from the moment they arrive on your site. We like that. They also work hard to help you express your competitive advantage quickly, cleverly, and in a useful way. You’ll appreciate them for this.
A full-service shop. PaperStreet is a full-service digital marketing shop. They do website design, of course. But they offer a host of ancillary services, too. Notably, they offer website management with same-day (often same-hour service) for updates, and claim to be at your service 24/7/365. They have designed and built their own proprietary content management system—”Total Control,” which they tout as being built with law firms and lawyers top of mind—and will help you make website updates on your own with little technical knowledge. They also do websites in WordPress, so don’t be afraid of Total Control. If it works for you, great. If it doesn’t, just use WordPress instead.
The onboarding process. If you choose PaperStreet, they will work with you to review your current digital assets. From there, you’ll get help planning your campaign, generating ideas, composing unique designs (if you pay them to do such things), creating content (ditto), building and launching the site, and analyzing your results.
Who PaperStreet is for
PaperStreet tries to have an option for everyone. They may be a bit pricey for that. Their bottom-rung websites start at $2,000 for initial setup fees and $100/month thereafter, which is probably on the higher end for a simple-ish website built from a template and with no customization. But if your law firm is comfortable with a slightly (or much!) larger budget for your project, PaperStreet has a variety of services you’ll want to explore. And their work—on public display for review and critique—stands the test of time from the design and user-experience perspectives.
Contact them for a free consultation, or check out our free law firm website design assessment for some other recommendations.