NiftyLaw is a quirky and contemporary full-service digital marketing company that provides SEO and paid advertising services, web design, and reputation management services. Nifty has been around for nearly ten years and boasts more than 20 Google Analytics qualified team members and nine Google Adwords qualified folks on its staff. It’s safe to say it knows what it’s doing.
Online portfolio. Not sure if its style and approach are right for you? Check out the online portfolio and client testimonials on its website.
Free SEO Report. Nifty offers a free and complete overview of your website’s SEO performance, which includes your search rankings, business listings, and reviews, and a competitive link analysis. If you’re new to SEO, this is a great first step to learn where you can improve.
Beyond Link Building. Nifty will help you create an authoritative, reputable, and trustworthy site through content, but also through link building. It uses white-hat tactics to build links to your site on more than just directories.
Like most other digital marketing firms, Nifty does not have pricing information readily available on its website. You will need to reach out for a free consultation and quote based on your project’s needs.
Nifty has different pricing structures depending on the service your hire it for. Commitments for web design will be different from SEO or PPC, but Nifty generally sees clients investing around $2,500/month for marketing services.
Things you might want to know
Google Pros. In addition to its Google-qualified staff, Nifty devours continuing education courses on Google products. Nifty specializes and is up-to-date in all things Google Ads.
Work Willingly Naked. Nifty boasts that it likes to “work willingly naked.” That means Nifty shares everything with you and doesn’t hide behind complex reports. Nifty wants to make sure that you know and understand what you’re paying for. Nifty also promises to “never settle for sloppy,” and to be responsive, empathetic, and original in what it does for you.
Local SEO. Nifty is a full-service digital marketing agency that offers a variety of services, but it is best known for its local SEO work. In fact, Nifty’s president has published a book on the subject: Winning at Local Search: The Nifty Guide to Online Marketing for Lawyers.
Content Strategy. In addition to creating content for you, NiftyLaw also helps you with developing a holistic content strategy, helping you tell the story you want to tell about your practice. Nifty works with you on persona development, core messaging, video development, and website and blog copy to start building trust with your potential clients.
Paid Advertising. While you may just want to hire a firm for web design and SEO services, you may also want to consider paid advertising to help boost the number of potential clients to your site. Nifty has experience and expertise running paid advertising campaigns for large firms and solo practitioners.
Who NiftyLaw is for
Whether you’re a solo or larger firm, whether new to the scene or want to improve your online presence, Nifty is a good option for lawyers and law firms that want to take a more custom, contemporary, and nifty (ba dum tss) approach to their web presence and SEO.