Black Fin is a digital marketing firm that works exclusively with attorneys and law firms. While they are primarily a digital marketing firm, they also provide web design services to create a website for you that is more than just an online business card.
Black Fin highlights
SEO score. Ever wondered how well your page is optimized for your keyword? Black Fin offers a tool right on their website to check, and it takes less than a minute.
Google partner. Being a Google Partner means Black Fin has passed Google AdWords product certification exams and is up to date with the latest Google product knowledge.
Specialized PPC campaigns. Black Fin offers specialized and sophisticated pay-per-click campaigns on Google, Facebook, YouTube, Pinterest, and even Bing (!!!) to help you generate new leads and, eventually, clients.
Black Fin pricing
Pricing varies, so you need to contact them to get an exact estimate for your particular project. Still, you should expect to spend at least $4,500 for a new website. For SEO, PPC, social media, content creation, and other digital marketing services, you will need to contact them for a quote. The website pricing, however, suggests you should be prepared to spend at least a few thousand for their other digital marketing services.
Things you might want to know
WordPress only. Black Fin only uses WordPress to build your website. That’s what we like and use at Lawyerist, too, but you should know they don’t do drag-and-drop.
Online portfolio. Black Fin has an online portfolio and client testimonials on their website. Check it out and see if you like their style and approach. If you do, you can reach out for a free consultation to learn more.
Lawyers only. Move along architects! Nothing to see here! They work only with lawyers and law firms. And they’ve developed legal-industry-specific strategies and approaches that help you optimize your site for search engine algorithms. They’re also familiar with the ethical obligations you need to follow, which may give you some additional peace of mind.
Who Black Fin is for
Black Fin is best suited for lawyers and law firms that already have a website and are looking to optimize and attract new clients. It is not for architects or doctors. And for those of you just starting out in building an online presence, their services may not be as beneficial for you.
If you’re looking for a little more guidance, contact them for a free consultation, or check out Lawyerist’s free law firm website assessment!