Law practice, legal marketing, & legal technology.
Listening is the most effective sales technique. The way to sell effectively is to meet a prospective client and have five intelligent questions ready.
Lawyers waste time and money because of this omission. The missing step is following up.
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To rank high in "organic" search results --- the free kind that Google supplies --- two key factors are keywords and inbound links (or "inlinks).
Pursue face-to-face legal marketing by being visible in a trade or business association. It will increase your word-of-mouth advertising.