Karin Conroy

Karin Conroy

Karin has been around Lawyerist since 2009, writing posts that have a smashing success, such as the Best Law Firm Website series. She is the Founder & Creative Director of Conroy Creative Counsel which offers smart online marketing for law firms. Follow her @karinconroy.

Branding 101

Great Logos for Law Firm Branding Design Inspiration

A great law firm logo should convey your firm's core values and be visually interesting. Here are some great examples.

A Guide to Client Personas

When considering your marketing strategies, it is important to have an idea of what type of person you'd like to be marketing to. Here are some ways to define your ideal client persona.

Branding 101

14 Visual Identity Systems to Inspire Law-Firm Brands

A visual identity system is part of a complete law-firm brand. Get inspired by these examples!

Branding 101

Branding: Let’s Talk Visuals

While having a logo is key for your firm, it's only the beginning. Here are some tips on how to use visuals to market your practice.

Branding 101

What Does It Mean to Create a Law Firm Brand Experience?

A brand is one of those words that is used widely but not always completely understood. In fact, the definition of what a brand actually is has evolved with time. Here's what it means for lawyers.

The Lawyers’ Guide to Hacking Threats

As quickly as we build new technology to keep criminals out, hackers are working around the clock, and using sophisticated tools like Darkode, to climb your security walls. Prevent these attacks with a

5-Step Legal Marketing Plan

5-Step Legal Marketing Plan, Step 5: Costs and Finances

Many law firms are so focused on their bottom line that they fail to properly invest in marketing. Learn how to make your marketing plan perform while keeping costs under control.

5-Step Legal Marketing Plan

5-Step Legal Marketing Plan, Step 4: Marketing Strategies

It is time to put together concrete action tasks for getting clients through your door. Here are the best ways to grow your law firm's business:

5-Step Legal Marketing Plan

what makes you unique

5-Step Legal Marketing Plan, Step 3: Competitive Advantage

The Internet is full of lawyers trying to grab the attention of clients. It's difficult for even the savviest consumers to tell one firm from another. The best way to get more clients to choose you is to distinguish your firm from the others, emphasizing the points that will appeal to the clients you want to attract.

5-Step Legal Marketing Plan

5-Step Legal Marketing Plan, Step 2: Do a SWOT Analysis

In a SWOT analysis, you identify your Strengths, Weaknesses, Opportunities, and Threats. A SWOT analysis will give you clear picture of what you can do well and what your limitations are.