Karin Conroy

Karin Conroy

Karin Conroy is not a lawyer who thinks marketing is fun. Karin has an MBA from the University of California and is a marketing consultant for law firms with a background in design, creative direction, and marketing management. Follow her @karinconroy.

Hombres y Lupa

A Guide to Client Personas

When considering your marketing strategies, it is important to have an idea of what type of person you'd like to be marketing to. Here are some ways to define your ideal client persona.

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14 Visual Identity Systems to Inspire Law-Firm Brands

A visual identity system is part of a complete law-firm brand. Get inspired by these examples!

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Branding: Let’s Talk Visuals

While having a logo is key for your firm, it's only the beginning. Here are some tips on how to use visuals to market your practice.

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What Does It Mean to Create a Law Firm Brand Experience?

A brand is one of those words that is used widely but not always completely understood. In fact, the definition of what a brand actually is has evolved with time. Here's what it means for lawyers.

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The Lawyers’ Guide to Hacking Threats

As quickly as we build new technology to keep criminals out, hackers are working around the clock, and using sophisticated tools like Darkode, to climb your security walls. Prevent these attacks with a

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5-Step Legal Marketing Plan, Step 5: Costs and Finances

Many law firms are so focused on their bottom line that they fail to properly invest in marketing. Learn how to make your marketing plan perform while keeping costs under control.

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5-Step Legal Marketing Plan, Step 4: Marketing Strategies

It is time to put together concrete action tasks for getting clients through your door. Here are the best ways to grow your law firm's business:

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5-Step Legal Marketing Plan, Step 3: Competitive Advantage

The Internet is full of lawyers trying to grab the attention of clients. It's difficult for even the savviest consumers to tell one firm from another. The best way to get more clients to choose you is to distinguish your firm from the others, emphasizing the points that will appeal to the clients you want to attract.

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5-Step Legal Marketing Plan, Step 2: Do a SWOT Analysis

In a SWOT analysis, you identify your Strengths, Weaknesses, Opportunities, and Threats. A SWOT analysis will give you clear picture of what you can do well and what your limitations are.

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5-Step Legal Marketing Plan, Step 1: Identify Your Niche

By focusing on these five steps, you can create a well-balanced marketing plan for your law firm that will help bring in new clients.

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Should Lawyers Offer Discounts To Clients?

Coupons, discounts, and free samples offer some incredible benefits. But if they are done wrong, these special offers can be ineffective and costly.

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Use The Gestalt Theory For Your Website Design

Learning the Gestalt Theory is an essential stop to take in creating a beautiful and intuitive website.

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Calculating Monthly Website Fees – Are You Getting Gouged?

Quick – what are you paying every year for your website? If you had to multiply by twelve to calculate the annual cost of a monthly website fee, you may be getting ripped off. The only legitimate ongoing fees you should be paying for your website are for your domain name (about $10/year) and hosting […]