What Does It Mean to Create a Law Firm Brand Experience?
A brand is one of those words that is used widely but not always completely understood. In fact, the definition of what a brand actually is has evolved with time. Here's what it means for lawyers.
The Lawyers’ Guide to Hacking Threats
As quickly as we build new technology to keep criminals out, hackers are working around the clock, and using sophisticated tools like Darkode, to climb your security walls. Prevent these attacks with a
5-Step Legal Marketing Plan, Step 5: Costs and Finances
Many law firms are so focused on their bottom line that they fail to properly invest in marketing. Learn how to make your marketing plan perform while keeping costs under control.
5-Step Legal Marketing Plan, Step 3: Competitive Advantage
The Internet is full of lawyers trying to grab the attention of clients. It's difficult for even the savviest consumers to tell one firm from another. The best way to get more clients to choose you is to distinguish your firm from the others, emphasizing the points that will appeal to the clients you want to attract.
5-Step Legal Marketing Plan, Step 2: Do a SWOT Analysis
In a SWOT analysis, you identify your Strengths, Weaknesses, Opportunities, and Threats. A SWOT analysis will give you clear picture of what you can do well and what your limitations are.
5-Step Legal Marketing Plan, Step 1: Identify Your Niche
By focusing on these five steps, you can create a well-balanced marketing plan for your law firm that will help bring in new clients.
How to Design an Effective Law Firm Logo
If you have decided to create a logo for your firm or redesign your existing logo, use the five principles of logo design.
Should Lawyers Offer Discounts To Clients?
Coupons, discounts, and free samples offer some incredible benefits. But if they are done wrong, these special offers can be ineffective and costly.
Why Your Law Firm Should Have a Logo
If you're willing to skimp on the face of your firm, be ready for potential clients to skimp on you. Make the investment, and better your logo with these simple tips.
Use The Gestalt Theory For Your Website Design
Learning the Gestalt Theory is an essential stop to take in creating a beautiful and intuitive website.
Calculating Monthly Website Fees – Are You Getting Gouged?
Quick – what are you paying every year for your website? If you had to multiply by twelve to calculate the annual cost of a monthly website fee, you may be getting ripped off. The only legitimate ongoing fees you should be paying for your website are for your domain name (about $10/year) and hosting […]
Great Law Firm Website Design Inspiration
Let’s face it, most law firm websites are bland, boring, look like templates, and are just plain ugly. Year after year they continue to look the same. Over the past few years I have added a new version of this post, which is meant to provide inspiration for the design of your legal website. This […]
Imagery: the Cure for the Common Website
Generic images make your website looks generic. Use creative imagery that visually represents your firm and the needs of your clients.
Mailbox App – Awesome or Hype?
Mailbox has finally been released in the iTunes App Store amidst much excitement and hype claiming to transform your inbox and the way you use email.