Karin Conroy

Karin Conroy

Karin helps lawyers improve their online reputation. Her firm, Conroy Creative Counsel offers smart websites for law firms. She has also been around Lawyerist since 2009, writing posts that have a smashing success, such as the Best Law Firm Website series.
Karin Conroy

Chatroulette and the Importance of Video

Is Chatroulette a fad or the next big thing? Chatroulette has shown that interactive video conferencing is here to stay.

Motivation and Productivity Solution: Do One Thing Well

A motivation and productivity key is to focus on your strengths.

Karin Conroy

Google AdWords: The Missing Startup Manual

Google Adwords: The Missing 5 Step Startup Manual to get up and running with AdWords.

Legal Marketing Predictions for 2010

Last week it was time for all the "Best of 2009" summaries, this week it is time for the New Year's predictions in marketing and social media.

Karin Conroy

Consider Client Testimonials

Testimonials offer a great opportunity to brag, gush and tell the world how great you are. Many times these few words offer a more trusted opinion than something your potential clients might hear from you.

Karin Conroy

The Ants Go Marching One-by-One (the End of the Year of Twitter?)

How many people tweet only to step in line with the ant in front of them? The goal in any marketing tool should be to support your overall marketing strategy. Before embarking on a new method, consider the following ant-colony-related questions.

Karin Conroy

Become a Systematic Marketing Machine

Making your marketing systematic will help to break your marketing goals into smaller bite-sized projects that are more realistically achieved. Once you have determined all of the pieces required to keep in contact with your clients, develop a calendared system to make your process easier.

Karin Conroy

Join the Twitterverse in 5 Steps

There are an endless amount of articles about why you should tweet, and about Twitter's value to a small business. Instead, this article is about how to tweet and what you might accomplish if you were to invest five minutes per day.

Karin Conroy

Talk (Don’t Market) To Your Customers

The best method for success with your marketing message is to present yourself as a friendly colleague who is an expert in your field.

Professional Headshots and Bios

A professional bio and headshot are often the first impression a client or employer will have of you. Take advantage of the opportunity to introduce yourself and influence their impression while you have their full attention.

Essential Marketing Toolkit, Part III: Be Memorable

Here are some great tips and tools for building your law firm marketing plan. Step 3 is to make sure you stand out as a memorable attorney in your market.

Karin Conroy

Essential Marketing Toolkit, Part 2: Be Online

Once you have your firm’s identity determined (logo, colors, business card, etc.) the next step is to consider how to present yourself on the world wide interweb. Whether you choose to be blog-based or more traditional, your firm will need a website. The two most important things to focus on are looking good and sounding […]

Essential Marketing Toolkit, Part 1: Be Distinctive

Be unique, stand out from the crowd, do something different---however you phrase it, you know it is a critical part of presenting your business.

Karin Conroy

3 steps to jump-start your legal marketing

Create a legal marketing plan by thinking about your market, your message, and how you will measure legal marketing success.