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Your law firm website's call to action (CTA) is an important marketing tool. Here are some good and bad examples of CTAs.
While reviewing the best law firm websites we saw a lot of good websites marred by obtrusive pop-ups, overly complex messaging, and other disqualifying issues. Find out what you should avoid.
A great law firm logo should convey your firm's core values and be visually interesting. Here are some great examples.
A visual identity system is part of a complete law-firm brand. Get inspired by these examples!
While having a logo is key for your firm, it's only the beginning. Here are some tips on how to use visuals to market your practice.
A brand is one of those words that is used widely but not always completely understood. In fact, the definition of what a brand actually is has evolved with time. Here's what it means for lawyers.
As quickly as we build new technology to keep criminals out, hackers are working around the clock, and using sophisticated tools like Darkode, to climb your security walls. Prevent these attacks with a
Many law firms are so focused on their bottom line that they fail to properly invest in marketing. Learn how to make your marketing plan perform while keeping costs under control.
The Internet is full of lawyers trying to grab the attention of clients. It's difficult for even the savviest consumers to tell one firm from another. The best way to get more clients to choose you is to distinguish your firm from the others, emphasizing the points that will appeal to the clients you want to attract.