Hold up. You’re spending time and money on web marketing without setting goals? Are you frakin’ nuts? How do you know whether any of this “stuff” is working? And by working I mean meeting your goals. Oh wait… In my experience, when most lawyers think of web analytics they think of “hits” to their site. […]
In Defense of WordPress
Getting started with with WordPress is quick and easy. Which has made it extremely popular. But as WordPress popularity has grown, so too has the giant target on its back. But with some basic settings, policies and plugins, you can protect yourself from 99% of the attacks you might face. Before we get into the […]
Google AdWords Local Mobile Law Firm Case Study
As Google continues their enhanced campaigns upgrade, some of the first enhanced AdWords campaign numbers are beginning to emerge. From Inside AdWords: Florida-based law firm worked with its search software and agency partner, WordStream, to upgrade its campaigns. The two teams completed the upgrade – including a full update of Colombo & Hurd’s mobile, location, […]
Survey Says: Your Website Needs Improvement
Looking for feedback about your law firm’s website? Was your site overlooked by Sam, Aaron and Greg? You can now use Google consumer surveys to measure your visitors’ site satisfaction for free. Perhaps the best way to improve your legal website or blog is to listen to what your visitors have to say about it. […]
Google Local Carousel and Your Law Firm
On June 18, Google announced their interactive “carousel” of local results on desktops. While I haven’t seen the local carousel for law firms yet, it’s probable that these results are coming. If you rely, at least in part, on local search for business, the local carousel may have a significant impact on your traffic. Here […]
Stop Using [Location] [Practice Area] Attorney
Somewhere along the way, lawyers got it into their heads that they should refer to themselves with some iteration of their location, practice area(s) and attorney. Yes, Chicago personal injury lawyer and Illinois bankruptcy attorney, I’m talking to you. Why are you doing this? Since you probably aren’t doing this offline, I’m guessing it has […]
Great Legal Marketing Advice: Thomas Goldstein
There’s a lot of legal marketing advice out there. So, when really great advice pops-up, it’s worth highlighting. In a recent podcast at ABA Journal, SCOTUSblog founder, Thomas C. Goldstein, shares some really excellent advice for business development and marketing. While some of Goldstein’s advice relates specifically to developing a Supreme Court practice, most of […]
Smartphone Website Mistakes Can Hurt Search Visibility
Whip out your smartphone. Navigate to your website or blog. What do you see? Is it easy to read and use? Have you implemented a responsive design or were you redirected to a mobile version of your site? If you’re making mistakes in the way your sites are configured for mobile, your visibility in search […]
Lawyers are professional service providers. Which means, in addition to merely performing analysis and exercising judgment, you have to actually communicate with people. And people are going to try to communicate with you. Clients, potential clients, opposing counsel, colleagues, courts, etc, all vying for access to you. If you’re doing it right, you won’t have […]
Much Ado About LinkedIn Endorsements
Whether you’re unconvinced that LinkedIn is useful for anything, if you maintain a profile there, you should spend a minute or three understanding the potential consequences of approving endorsements. But that’s about all the time you need to spend. Not too long ago, Bob Ambrogi asked: Do LinkedIn Endorsements Violate Legal Ethics? Bob does a […]
Google Search App for iOS with Google Now Review
Lawyer: Computer, when is the Smith deposition? Computer: The Smith deposition is currently scheduled for July first. However, the weather forecast for Chicago shows an eighty percent chance of severe thunderstorms on that date, it’s the same day as your 25th wedding anniversary and you have an unread email from Mr. Smith indicating that he […]
Multiple Websites & Blogs
Should lawyers have multiple websites or blogs? Here are some reasons why you might.
Workflowy may just be the best note-taking, list-making tool ever.
Tim Tebowing for
What do you think of Morgan & Morgan's Tim Tebow to Jacksonville campaign?
In (Blank) We Trust
Earning trust is probably the most important thing you can do to earn more business. But some lawyer don't make trust building a priority.