Gyi Tsakalakis

Gyi Tsakalakis

Gyi Tsakalakis helps lawyers earn meaningful attention online because that's where clients are looking. He tends to write about legal marketing technology. He misses coaching football and is happy to discuss various strategies and techniques of defensive front seven play.

Yelp for Lawyers

Whether or not you want it to be, Yelp probably plays a significant role in your online search presence. Here's our user guide.

How To Build Links for Your Law Firm Website

There’s plenty of blame to go around for crappy Internet legal marketing. But instead of lamenting the loss of a simpler time in legal marketing, let’s cut through the BS and talk about what solo and small firm lawyers can actually do to earn links that drive inquiries from potential clients.

How To Implement Accountability in a Law Firm

Every lawyer's ultimate accountability is to clients. However, many lawyers are also accountable for meeting business goals—regardless of whether they are solo or work for a large firm.

From Clicks to Clients: How To Implement Call Tracking

Fortunately, with very little technical know-how and a little software assistance, you can gain deeper insight into how clients are finding you with call tracking.

Real Lawyer SEO Secrets Revealed

Improving your SEO rankings is more than just manipulating temporary loopholes. Adopt these SEO secrets to improve your rankings and your firm.

Website Metrics 101: Hits, Pageviews, and Rankings

Hits, pageviews, and other metrics don't matter if you don't know the goal of your site.

mobile friendly lawyerist

Why You Need to Make Your Website Mobile Friendly

If your website is slow, doesn't work on mobile devices, and looks the same today as it did in 2000, you might put up an "under construction" page instead.

Should Law Firms Focus on Social Media or Search Engine Marketing?

Social media and search engine marketing are in one basket. Put your eggs in it.

Should You Allow Comments on Your Law Blog?

Do law blogs in general have the kind of niche audience (lawyers) that makes comments better than usual?

No Disguise for that Double Vision

Still wondering why your legal website or blog is losing traffic? Here’s yet another possibility: Duplicate Content. In one recent example, Conrad Saam identified a law firm website that had content that was duplicated across as many as 58 other sites. How does this happen? Duplicate content can occur in a variety of ways. At […]

Yelp v. McMillan: Law Firm Astroturfing?

At least some people use Yelp, and other rating sites, in their searches to find a lawyer. Good and bad client reviews on Yelp can have an impact on people’s perceptions of you. And they appear prominently in SERPs. So, it makes sense for lawyers to concern themselves with what’s being said about them there. […]

Websites for Rent?

Considering buying or renting a law firm website? Do you know how to tell the difference? Hundreds, if not thousands of lawyers don’t own their own websites. They rent them from their web marketing company. And many of them don’t even realize it. Years ago, when I first started researching the legal website marketing space, […]

Yext PowerListings Review

If you market your practice in local search results, you know that having accurate, consistent location information across the web is a major ranking factor. Yext is software that allows businesses to update their location information across a bunch of sites, maps and apps. Here are some things to think about if you’re considering signing-up. […]

Evernote Tips, Resources and Review

I agree with Sam, “Evernote is one of the most awesome bits of software ever made.” And we’re not the only ones. According to Bloomberg Businessweek’s Rob Walker, as of Feb. 2013, “Evernote says it has 50 million users around the world (a third in the U.S.) and is adding 100,000 a day.” However, because […]

$500, Your Law Firm and SEO

A couple of weeks ago in The LAB, Sam asked: Can solos really compete with big SEO budgets? I think this is a topic worth a little more discussion, so I’m going to expand on my response here. Before we get to the “what lawyers can spend $500 to market their practices online” part, we […]