Cari Twitchell has been helping lawyers create compelling marketing copy for their websites and other materials since 2007. Follow her on Twitter for more marketing tips and tricks.">
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Your law firm website can be a great tool to capture prospective clients, but you need to make sure it follows some simple rules for success. Here are 10 tips to help make that happen.
There are lots of ways your website can end up with bad content. Here are 8 things law firm websites should avoid.
Your website's metadata matters, and well-crafted metadata can compel users to reach out to your firm. Here's a guide on how to make your metadata work for you.
Not every law firm needs a blog or a social media presence to be successful online. Cater your strategy to your marketing goals.
By and large, lawyers fall into two camps: those who loathe admitting that their writing needs help and, worse, those who do not even realize it. Set aside your ego. It’s time for some introspection and, hopefully, action.
When it comes down to it, networking is nothing other than opening yourself up to new relationships and new possibilities. This requires you to get out there and follow up.
Content marketing is a lower-cost method of reaching prospective clients. As with every other marketing effort you pursue, you must know how your efforts impact your law firm’s bottom line. This three-step primer will give you the information and the tools necessary to measure the ROI of your content marketing campaigns.