Law practice, legal marketing, & legal technology.
Not every law firm needs a blog or a social media presence to be successful online. Cater your strategy to your marketing goals.
By and large, lawyers fall into two camps: those who loathe admitting that their writing needs help and, worse, those who do not even realize it. Set aside your ego. It’s time for some introspection and, hopefully, action.
When it comes down to it, networking is nothing other than opening yourself up to new relationships and new possibilities. This requires you to get out there and follow up.
Content marketing is a lower-cost method of reaching prospective clients. As with every other marketing effort you pursue, you must know how your efforts impact your law firm’s bottom line. This three-step primer will give you the information and the tools necessary to measure the ROI of your content marketing campaigns.
The role of your practice area page is more detailed than the other pages on your website. It is often the page your clients will pay attention to the most, and will heavily influence whether or not you are the right lawyer for them.
Word-of-mouth referrals are the lifeblood of new clients for lawyers. But ensuring that a steady stream of referrals continues to roll in is not easy. Use these tips to build a referral base that brings in clients for years to come.
You can no longer rely solely on paid ads and word-of-mouth referrals to attract potential clients. Instead, you need to create and share content that draws in and engages potential clients with content marketing. According to the Content Marketing Institute: Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent […]