Cari Twitchell

Cari Twitchell

Cari Twitchell has been helping lawyers create compelling marketing copy for their websites and other materials since 2007. Follow her on Twitter for more marketing tips and tricks.


How to Tailor Your Web Presence to Your Marketing Goals

Not every law firm needs a blog or a social media presence to be successful online. Cater your strategy to your marketing goals.

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How to Turn Lawyers into Better Writers

By and large, lawyers fall into two camps: those who loathe admitting that their writing needs help and, worse, those who do not even realize it. Set aside your ego. It’s time for some introspection and, hopefully, action.


An Essential Networking Ingredient: Followup

When it comes down to it, networking is nothing other than opening yourself up to new relationships and new possibilities. This requires you to get out there and follow up.

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3 Steps to Measuring Content Marketing ROI

Content marketing is a lower-cost method of reaching prospective clients. As with every other marketing effort you pursue, you must know how your efforts impact your law firm’s bottom line. This three-step primer will give you the information and the tools necessary to measure the ROI of your content marketing campaigns.


How To Write Your Practice Area Page

The role of your practice area page is more detailed than the other pages on your website. It is often the page your clients will pay attention to the most, and will heavily influence whether or not you are the right lawyer for them.

word-of-mouth referrals

Cultivating Word-of-Mouth Referrals

Word-of-mouth referrals are the lifeblood of new clients for lawyers. But ensuring that a steady stream of referrals continues to roll in is not easy. Use these tips to build a referral base that brings in clients for years to come.


9 Steps to an Effective Content Marketing Plan

If you are willing to put time and money into marketing yourself, you need to follow these nine steps to build a content strategy that will achieve your law firm's goals.


Content Marketing: What It Is and How To Do It Right

You can no longer rely solely on paid ads and word-of-mouth referrals to attract potential clients. Instead, you need to create and share content that draws in and engages potential clients with content marketing. According to the Content Marketing Institute: Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent […]


Keep Your Website Copy Up-to-Date

Make sure you take time to write compelling, relevant content for your website. Then follow up that initial investment by staying on top of your content through ongoing audits.


8 Best Practices for Law Firm Website Content

To ensure your website copy makes a positive impact on your audience, put the following best practices to use.


How to Outsource or Delegate Administrative Tasks

If you find yourself overwhelmed with aspects of your business, consider delegating or outsourcing certain tasks so you can focus on providing legal services.


9 Marketing Mistakes You Can’t Afford to Make

You need to spend time marketing to maintain and grow your business. Everyone knows this, but not everyone does it right. Here are nine marketing mistakes I see lawyers and other professionals make on a daily basis.


How To Write an Engaging Lawyer Bio

The About page on your law firm website is the second-most visited page on your website. Make sure you do it justice by writing a bio that engages your audience. How you go about writing your bio is not as challenging as you may think — as long as you are willing to approach it correctly.


Creating a Business Plan, Step Two: How to Actually Write Your Business Plan

Write your business plan to organize your law firm's mission, organization, finances, and other goals.