Cari Twitchell

Cari Twitchell

Cari Twitchell has been helping lawyers create compelling marketing copy for their websites and other materials since 2007. Follow her on Twitter for more marketing tips and tricks.

Law-Firm Website Pet Peeves: Websites That Get It Right

A lot of things can go wrong with your law firm website. Here are some examples of websites that avoided a lot of our pet peeves.


5 LinkedIn Profile Features You Need to Get Right

Many people don't leverage the full power of their LinkedIn profile. Here are five ways to make sure your profile stands out.

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10 Elements of a Successful Law Firm Website Home Page

Your law firm website can be a great tool to capture prospective clients, but you need to make sure it follows some simple rules for success. Here are 10 tips to help make that happen.

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8 Pet Peeves of Law Firm Website Content

There are lots of ways your website can end up with bad content. Here are 8 things law firm websites should avoid.

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20 Legal Marketing Ideas for Slow Days

Everyone has slow days, but you can make the most of those days with these quick marketing tips.

How to Put Your Website’s Metadata to Work for You

Your website's metadata matters, and well-crafted metadata can compel users to reach out to your firm. Here's a guide on how to make your metadata work for you.

How to Tailor Your Web Presence to Your Marketing Goals

Not every law firm needs a blog or a social media presence to be successful online. Cater your strategy to your marketing goals.

How to Turn Lawyers into Better Writers

By and large, lawyers fall into two camps: those who loathe admitting that their writing needs help and, worse, those who do not even realize it. Set aside your ego. It’s time for some introspection and, hopefully, action.

An Essential Networking Ingredient: Followup

When it comes down to it, networking is nothing other than opening yourself up to new relationships and new possibilities. This requires you to get out there and follow up.

3 Steps to Measuring Content Marketing ROI

Content marketing is a lower-cost method of reaching prospective clients. As with every other marketing effort you pursue, you must know how your efforts impact your law firm’s bottom line. This three-step primer will give you the information and the tools necessary to measure the ROI of your content marketing campaigns.