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Your law firm website can be a great tool to capture prospective clients, but you need to make sure it follows some simple rules for success. Here are 10 tips to help make that happen.
There are lots of ways your website can end up with bad content. Here are 8 things law firm websites should avoid.
Not every law firm needs a blog or a social media presence to be successful online. Cater your strategy to your marketing goals.
By and large, lawyers fall into two camps: those who loathe admitting that their writing needs help and, worse, those who do not even realize it. Set aside your ego. It’s time for some introspection and, hopefully, action.
When it comes down to it, networking is nothing other than opening yourself up to new relationships and new possibilities. This requires you to get out there and follow up.
Content marketing is a lower-cost method of reaching prospective clients. As with every other marketing effort you pursue, you must know how your efforts impact your law firm’s bottom line. This three-step primer will give you the information and the tools necessary to measure the ROI of your content marketing campaigns.
The role of your practice area page is more detailed than the other pages on your website. It is often the page your clients will pay attention to the most, and will heavily influence whether or not you are the right lawyer for them.