Cari Twitchell

Cari Twitchell

Cari Twitchell has been helping lawyers create compelling marketing copy for their websites and other materials since 2007. Follow her on Twitter for more marketing tips and tricks.

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8 Pet Peeves of Law Firm Website Content

There are lots of ways your website can end up with bad content. Here are 8 things law firm websites should avoid.

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20 Legal Marketing Ideas for Slow Days

Everyone has slow days, but you can make the most of those days with these quick marketing tips.

How to Tailor Your Web Presence to Your Marketing Goals

Not every law firm needs a blog or a social media presence to be successful online. Cater your strategy to your marketing goals.

How to Turn Lawyers into Better Writers

By and large, lawyers fall into two camps: those who loathe admitting that their writing needs help and, worse, those who do not even realize it. Set aside your ego. It’s time for some introspection and, hopefully, action.

An Essential Networking Ingredient: Followup

When it comes down to it, networking is nothing other than opening yourself up to new relationships and new possibilities. This requires you to get out there and follow up.

3 Steps to Measuring Content Marketing ROI

Content marketing is a lower-cost method of reaching prospective clients. As with every other marketing effort you pursue, you must know how your efforts impact your law firm’s bottom line. This three-step primer will give you the information and the tools necessary to measure the ROI of your content marketing campaigns.

How To Write Your Practice Area Page

The role of your practice area page is more detailed than the other pages on your website. It is often the page your clients will pay attention to the most, and will heavily influence whether or not you are the right lawyer for them.

Cultivating Word-of-Mouth Referrals

Word-of-mouth referrals are the lifeblood of new clients for lawyers. But ensuring that a steady stream of referrals continues to roll in is not easy. Use these tips to build a referral base that brings in clients for years to come.

9 Steps to an Effective Content Marketing Plan

If you are willing to put time and money into marketing yourself, you need to follow these nine steps to build a content strategy that will achieve your law firm's goals.