Law practice, legal marketing, & legal technology.
With the holidays approaching, it’s getting to be the season for company holiday cards. Since there are a lot of etiquette issues surrounding holiday cards, we’ve taken the time to write this guide on everything you need to know about sending them.
Your domain name is one of the first things a client will remember about your firm. Make the right choice.
If you really want to maximize the power of using email to market your firm, here are the automated emails you should be sending.
If you are going to supercharge your email marketing, you will need to learn how to segment your lists and automate your emails. Here's how.
Your firm should experiment with sending different types of emails to your clients, colleagues, and referral sources. There is not going to be one perfect solution for your firm. Eventually, you will find the right serving of emails that help your firm bring in new business.
Email marketing is the most effective marketing tactic you are currently not doing to help your firm bring in new business.
If you only see your family and the person delivering your takeout food, you might want to consider an alternative working arrangement. A coworking space might be the answer to your problems.
If you are the type of speaker that leverages presentations to get new business, paying to speak may be worth it. But either on principle or after a cost-benefit analysis, it might not be worth doing.
If your law firm is looking to advertise online, or if you are already there, should you be spending your ad dollars with Google, Bing, or both?