Andrew Cabasso

Andrew Cabasso

Andrew Cabasso is a practicing attorney and co-founder of JurisPage, a law firm Internet Marketing agency that helps solos and small firms improve their Internet presence. He is the author of Search Engine Optimization for Lawyers and The Ultimate Guide to Attorney PPC. He has given many CLEs on website design and Internet marketing to legal professionals. He is also available to perform weddings.

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The Automated Emails You Should Be Sending in Order to Land Clients

If you really want to maximize the power of using email to market your firm, here are the automated emails you should be sending.

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How to Win at Email Marketing by Segmenting Your Audience

If you are going to supercharge your email marketing, you will need to learn how to segment your lists and automate your emails. Here's how.

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Marketing Emails Law Firms Should Consider Sending

Your firm should experiment with sending different types of emails to your clients, colleagues, and referral sources. There is not going to be one perfect solution for your firm. Eventually, you will find the right serving of emails that help your firm bring in new business.


Email Marketing Software Buyers’ Guide for Lawyers

Email marketing is the most effective marketing tactic you are currently not doing to help your firm bring in new business.

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Can a Coworking Space Work for Lawyers?

If you only see your family and the person delivering your takeout food, you might want to consider an alternative working arrangement. A coworking space might be the answer to your problems.


Should You Pay to Speak at a CLE?

If you are the type of speaker that leverages presentations to get new business, paying to speak may be worth it. But either on principle or after a cost-benefit analysis, it might not be worth doing.


Google Adwords vs. Bing Ads for Lawyers

If your law firm is looking to advertise online, or if you are already there, should you be spending your ad dollars with Google, Bing, or both?


Law Firm Holiday Cards: Everything You Need to Know

With the holidays approaching, it’s getting to be the season for company holiday cards. I know, it's probably your single favorite thing about the holidays: sending and receiving generic, non-denominational cards reading “Happy Holidays From XYZ Law Firm, LLP”.


Stop Wasting Advertising Dollars on Advertising Mistakes

Managing your firm’s advertising campaign can be a lot of work, but it can save you tremendous amounts of money if done right. Two of the top ten most expensive keywords are “lawyer” and “attorney,” it is critical that you run an efficient ad campaign.


Vehicles Lawyers Should Not Drive

Your car says a lot about you to your clients. When clients pull into your parking lot and see your ride, or see you show up to their arraignment, they are making judgments about your abilities as a lawyer by the type of vehicle you drive. Is this shallow? Yes. 100%. But it’s reality. Sorry. […]


5 Handwritten Pleadings That Will Make You Lose Faith in Humanity

If you are thinking of handwriting your next pleading, do not let these examples guide you.


Even Smart Attorneys Fall for These Dumb Scams

At the end of the day, you need to be smart. Not every scammer follows the same Nigerian prince formula. Lawyers are specific targets for scammers. Always do your due diligence to avoid being scammed.


Performance-Enhancing Bar Study Distractions

Prepare for your doomed summer with this list of distractions that will (hopefully) help you maintain your sanity.


Better Things than Law Books to Take Your Picture in Front Of

How many lawyer headshots have you seen where the lawyer stands in front of books? Probably a lot. How memorable were those pictures? Probably not many. So here are a few ideas to set you apart from your well-read peers.