Did you know that over 2 million videos are watched on YouTube per day? Only six years ago, YouTube was a fledgling website and nobody knew what to do with video content. Now, it is the number two search engine in the world, directly behind Google. And by the way, guess who owns YouTube? The answer is . . . Google.
Never before have we, as attorneys, had a media that allows viewers to get to see us, hear us and begin to trust us before they ever walk into our office. Traditional forms of advertising have been mocked by late-night comedians for more than 30 years. If only we had an opportunity to explain to our viewers why our services are so valuable, then maybe attorneys would not have developed such a poor reputation and our advertisements would not be spoofed and laughed at.
Creating educational video is the future. It will help you market your practice online and off-line in more ways than you can imagine. It will allow you to form a personal bond with a viewer who watches and will allow you to stand out from the crowd. When using video, you will never have to say “come to me because I’m different and I can help you better than my competitor.”
This video series is designed to educate you and teach you about the benefits of creating video to market your law firm online. These videos will teach you about technique, and importantly, the mindset behind creating great attorney video.