By now, you probably know how links to your law firm website work like votes for your website in a search engine’s unequal democracy. And you are probably becoming more familiar with some these most common link-building methods:
- Guest Blogging
- Content Syndication
- Directory Submissions
- Press Releases
- Accessing Link Networks
On the other hand, you may not be familiar with some of the more effective link building strategies that are available to legal professionals. Here is a two-step process that can be useful for acquiring links from high-quality sources.
Step 1: Identify High-Quality Link Targets
As a law firm seo strategist, I am always on the look-out for sources of high quality links for my clients. When I set out to identify high-quality law firm link sources, I first have to have an understanding of my client’s practice. What are their practice areas? What is their practice territory? The next step is brainstorming top link source candidates based on relevance, web authority, and link acquisition difficulty. Here are a couple places I usually start:
- State Bar Websites
- Legal News Publications
- Legal Blogs
- Local Non-Profit Organizations
- Local Business Publications
- Law School Websites
Once you have a fairly comprehensive list of high-end link source candidates, the next step is developing a plan of action to acquire links.
Step 2: Develop Link Acquisition Strategies
Developing effective link building strategies takes some knowledge, creativity, and experience. The decision-makers that will ultimately determine whether or not they link to your website will have very different ideas about and levels of experience with linking. Depending on your approach, as well as, the relevance and quality of your own site, some will respond positively and quickly to a simple link request. On the other hand, poorly executed link building requests may be ignored or even responded to with hostility. Here are a couple general strategies to consider:
- Sharing Your Content
- Guest Blogging
- Text Link Advertising
- Buying Access To A Link Network
- Claiming A Membership Profile
- Link To Linkerati
Effective link strategy requires creativity, persistence, and patience. Not all your link acquisition efforts will bear fruit. However, if you invest some time in creating a quality web presence, over time, you will see increased visibility for your law firm website or legal blog.
When you really boil it down, effective law firm search engine marketing involves developing great search-minded content and publicizing that content to link sources that are ready, willing, and able to provide you with links.